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Word of mouth marketing, as we know, is the best marketing tool. Moreover, the word of mouth has its benefits. Word of mouth marketing is cos

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t-efficient, convenient, prolific and effective. The art of successful and effective word of mouth marketing lies in the utilization of our re

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sources in the best possible way to generate optimum result. One such resource is the database of your key clients.

Key clients are those who

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

contribute largely to your revenues. This is the segment of your customers that actually keeps you in business. You need to use the word of m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

uth method through these key clients to gain the desired boost for your marketing and sales efforts.

Tips To Get Favorable Word Of Mouth From

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

The High-Value Customers

Following tips can catalyze your sales when your resources are your key customers:

Interaction: Interact regularly

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

with your high-end clients so that you are always in their mind. That way they will remember you and will talk about you in a positive way.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

otivation: Graduate your relationship to a level where your clients invite you to participate in their business events and functions. The resu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lt, you will be talked about in their circle and will also get a chance to network further with their friends and acquaintances, your prospect

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ive clients.

Referral: If you have good terms with your key clients, they refer prospective clients to you. You may then approach these prosp

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ctive clients using your clients’ reference.

Offers: Extend some exclusive value-added offers to your key clients. This will make them feel s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

pecial and may delight them.

In house vigil: Distribute your key clients’ list to your main employees so that they take care of these clients

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

across the board. None of your employees should make mistakes when dealing with these clients.

Reference: You take the initiative of referri

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ng your key clients to each other’s business. Of course, they should give your reference when dealing with each other.

Newsletter: Mention ab

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ut your key clients, dealing in your type of or related business, in your newsletter. Free advertising will certainly exceed their expectation

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s from you.

Events: Organize events where all your clients meet and on the same platform discuss issues that concern them commonly.

Greeting

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s: Greet your customers with cards on their special days such as, their anniversaries, some cause worth celebrating, birthdays, achievements a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d awards, to name some. Do ensure that their family members are not left out.

Feedback: Gather feedback from your key clients and incorporate

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

their suggestions. Let them know that you have implemented their suggestions.

Your key clients drive your business. Their word of mouth publ

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

icity will accelerate your business growth. Gain the maximum benefit by delighting these high-value customers and stay tuned in your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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