Just Other Articles

I have been running a small business for nearly ten years and have used various forms of marketing ideas to help promote my services and to attract new customers. In this

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

article, I write about these marketing strategies which I hope will benefit the people who read it.

When I was twenty-three, I had what I believed was a good business i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

dea. I was going to offer a speech coaching service as I had managed to overcome a speech impediment and believed that the techniques which had helped me could help other

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

people as well.

It is all well and good having an idea but if no one knows about the service you are offering, it is basically worthless. I had no real business experien

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ce and was unsure on how to proceed. By reading a number of books on marketing for small businesses, I managed to find some potential routes which could help me to get st

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rted.

Direct marketing

This was one of the first areas I tried. I had a small leaflet produced which explained the speech coaching service that I was offering and then

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

with the help of some friends and family, went around my local area delivering them. This was not as successful as I hoped it would be, however I am sure that this area o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

marketing could work well for other types of business.

Newspapers

I then decided to speculate to accumulate. I contacted a number of the local newspapers in my area an

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d paid for an advertisment which would appear on a weekly basis. This advert would reach quite a large number of people and even though this was quite an expensive form o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

marketing, it did work for me in the early days.

Open days

I wanted to expand the area that I was going to offer my services. I decided to hold an open day or presenta

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tion in various parts of the country which would help to promote my business.

This was successful as newspapers were happy to report this open day free of charge, as it

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

was a local event which would be of interest to their readers.

Yellow pages

I advertised in the yellow pages for a number of years but their prices just seemed to incre

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

se to an unrealistic level. More and more people now have access to the internet and I believe this is where they are more likely to search for the services they require.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Yellow pages or as it is now called Yell, has become more expensive when in reality probably less people are using it.

Advertising in the yellow pages did prove success

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ul for me for a number of years however, and is certainly an area of marketing which could work for other small businesses.

Websites

I paid a company to design and buil

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d me a website around seven years ago and this has by far been the best marketing investment I have made thus far. I have worked hard to promote this site and it is now d

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ing well in the major search engines.

Radio and television marketing

This is an area of marketing which I have not tried as yet as it is very expensive. I have heard fr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

om other sources that advertising on the radio or television can be very beneficial for certain businesses, if they can afford the initial outlay.

I am sure there are ma

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y other ways of marketing a small business and I will seek them out in the future for my own business.

The above ideas are what I have learnt about and as you may have r

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ead, I have tried some of them myself with mixed success. Every business is obviously different and it is basically a form of trial and error to find which ones will work

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/28079/justotherarticles-Marketing-Ideas-For-Small-Businesses.html">Marketing Ideas For Small Businesses</a>

BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/28079/justotherarticles-Marketing-Ideas-For-Small-Businesses.html]Marketing Ideas For Small Businesses[/url]

Dr. Silva gives four easy steps to successfully accomplishing the career of your dreams.

If you are working for someone else, it is important to remember this fact: No one gives you a raise, you must earn it. You’ve got to prove you are worth the additional money you are asking for. Stick to the business facts of why you deserve the raise. This article contains an effective three-step process to getting the raise you deserve.

Provides valuable information on how to get a good business card design done. Also compares differents methods available and suggest the best one.

Tags

Links

Just Other Articles - Marketing Ideas For Small Businesses

Related Articles: