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Why does a service-based business need to know about packaging? Because it just may be what's missing from your cur

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rent marketing efforts.

Packaging can help you add more perceived value, increase fees, and attract more business. It hel

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ps a small businesses like yours stand out from the crowd.

So what is packaging for a small, service-based company?
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

>

The packaging as it relates to a service business is about how you communicate through images, verbally, and in writ
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ing. Every time you speak about your business or put your materials in front of someone, you are packaging your busine
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro
ss.

Packaging helps to make your business more tangible while it helps carves out your unique positioning in the marke
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
tplace. Most small business owners don't understand the power of this idea and end up ignoring it. And that can be det
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
rimental to the growth of their business growth.

As a service-based business provider, you face some unique challenges
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
. Selling services is not like selling products or retail. These challenges are what prevent many people from taking a
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ction towards becoming your clients.

Do you recognize these challenges for your business?

1. Your services are
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
intangible. They can't be seen, heard, or felt. The benefits of your services aren't realized until after the service
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
has been provided. That makes it more difficult to convince your prospects versus selling a hard good.

2. Because serv
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
ices are intangible, it's more difficult to convince prospects and clients of how you're different from everyone else who
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
says they do what you do. Too often you're forced to compete on price.

3. Raising your fees to grow your business
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
is not much of an option. Prospects typically find it more difficult to understand the true benefits of what your serv
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ices can do for them. So paying a premium is out of the question.

The good news is that packaging can help you fairly
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
easily overcome these obstacles. Packaging your services clarifies your marketing communications. It helps your client
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
s understand what they will get and what your services will do for them. It will help you generate attention, interest, an
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
d a willingness to take action.

Take a good hard look at what your packaging elements such as your business identity pack
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
age, your introduction, your customer service model, your service offerings and names, etc. are saying about your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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