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Recently I attended a trade show in London. At this show, many companies brought along their software

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

in order to demonstrate features. Several of the companies had software which ran exclusively on the i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nternet. On the surface this looks like a simple and straight forward thing.

However, on three occasi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ns, when I asked to see the software, access to the web was down! There was no way to see the software

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and move me along the sales process to the next step.

Stopped cold by the very technology that is sup

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

osed to help you sell product or generate interest in your product.

Take a step back and think how thi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s could have been different.

When you set your trade show marketing objective you have to identify and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

state the exact reason you want the internet in your booth. It should go without saying that you shoul

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

dn’t justify having the internet in your booth in case you have to check for a critical email!—that is

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

whole other topic.

What is your backup plan if your internet connection is not available?

You should

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

plan one of two courses of action.

One is to not use it at all. For many companies it is not too dif

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ficult to take an exact copy of their site and run it on a dedicated server in their booth. That way y

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

u don’t need an internet connection at all. (That might save you a few bucks too)

A second course of

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

action is to plan for when the internet is unavailable or temporarily out of service. Keep a copy of t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e site, either a full version or a demo version on a server in your booth in case you need it on short

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

notice.

Or, you can create a presentation or simulation so you can at least demonstrate the key featur

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s of your product.

In either case, you have to have this line item on your trade show planning agenda.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

It is really important to ensure you staff knows what to do if your connection causes you to be witho

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t your demonstration when you have a prospect in front of you.

Without planning for this you could be

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

at your trade show after great expense and be unable to capitalize on an opportunity to show your stuff

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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How do you know your advertising is working for you, do you know exactly who is buying your products or services. Many companies and businessmen even those who are making a reasonable living have no idea where their income is generated from.

Despite the President's encouraging words, the job market is still in sorry shape. There are more job seekers than job openings, so do NOT make things harder on yourself by doing any of the things on this list! Never, ever do these!

Feedback should be given as per merit and must be constructive. Imagine a child who keeps on making mistakes in his studies. If we were to give only negative feedback, the child is supposed to be rebuked everytime he does something.

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