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Just Other Articles - Determining Your Trade Show Objectives
Millions of individuals attend and thousands of companies participate, but relatively few who are involved in trade shows fully understand the exhibit medium. Many exhibitors at the aver
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
age trade or industrial show make gross errors in their exhibits because they do not know what the medium is or how to use it wisely.
There are many reasons why a company enters a trade
There are many reasons why a company enters a trade
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
show, and it is important that a company spell out its objectives before making this decision. These objectives can include: to make sales; to maintain an image and continuing contact wi
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
th customers; to initiate contact with new customers; to introduce a new product or service; to demonstrate equipment; to offer an opportunity for customers to bring their technical prob
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ems and obtain solutions; to obtain feedback from booth visitors; to relate to the competition; etc
The most common objective, of course, is the first one: to make sales and the trade s
The most common objective, of course, is the first one: to make sales and the trade s
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ow can play a unique role in leading a prospective buyer from mild interest to the decisive act of placing an order. While making sales and sales contacts is the most common objective of
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
an exhibit, it is certainly not the only one. Participation in a trade show is a good way to sharpen one’s sensitivity to the conditions of the marketplace.
At a trade show, you can s
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
nse the general attitude of people more rapidly than any other way.
Pinpoint your objective:
In order to utilise the special characteristics of the trade show exhibit to their m
Pinpoint your objective:
In order to utilise the special characteristics of the trade show exhibit to their m
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ximum, you must make it an integral part of the marketing
program. You must define exactly what you want your exhibit to accomplish, and then see that all decisions about design, copy,
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
scheduling, and so on, are based on these decisions. It all starts with the company’s marketing goals, which are broken down into goals for each division or perhaps for each product or
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
roduct line.
When you set an objective, be sure it is meaningful and measurable. Objectives are written statements of measurable goals, prepared before participation in a trade show. Pu
When you set an objective, be sure it is meaningful and measurable. Objectives are written statements of measurable goals, prepared before participation in a trade show. Pu
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ting these objectives in writing not only helps you, the exhibitor, clarify your planning, but provides specific guidelines to everyone else involved: design; implementation, participati
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
on and evaluation.
These objectives have two components:
(a) Target audience (to whom, specifically are you communicating?) and
(b) Quantifiable objectives: It is not adequate
These objectives have two components:
(a) Target audience (to whom, specifically are you communicating?) and
(b) Quantifiable objectives: It is not adequate
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
o say ‘My objective is to display our new product’. This is not measurable.
These statements are measurable:
· To attract 15% of the total attendees to our booth to see a
These statements are measurable:
· To attract 15% of the total attendees to our booth to see a
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
demonstration of our new product.
· To communicate Benefit 1 and Benefit 2 about our product to attendees and to obtain 1,200 literature requests and 750 requests for demonstra
· To communicate Benefit 1 and Benefit 2 about our product to attendees and to obtain 1,200 literature requests and 750 requests for demonstra
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
tions of our product.
With proper research these can be measured and the data will pinpoint a contribution of the show, will help justify the cost and, will be a benchmark of accompli
With proper research these can be measured and the data will pinpoint a contribution of the show, will help justify the cost and, will be a benchmark of accompli
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
hment against which future participation can be compared.
Plan your objectives:
The first groups of question to ask are basic:
“What shows shall we enter?” ”How much spa
Plan your objectives:
The first groups of question to ask are basic:
“What shows shall we enter?” ”How much spa
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e do we need in each?” “ What do we want to say?”
“ Whom do we want to reach?” “What do we want to accomplish?” “What kind of an exhibit design do we need to achieve our objectives
“ Whom do we want to reach?” “What do we want to accomplish?” “What kind of an exhibit design do we need to achieve our objectives
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
?”
“How do we tell our story?”
Once these are answered you need to ask:
“How much will this cost us?”
However, the most important questions to ask and really the place t
“How do we tell our story?”
Once these are answered you need to ask:
“How much will this cost us?”
However, the most important questions to ask and really the place t
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
start, because they get to the essentials of your marketing plan are:
“what is the real reason for going into this show at all? “What end do we wish to reach?” and “What are our goals?
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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