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Just Other Articles - Why Smiling Faces Are Not Enough To Win The Modern Prospect
I recently switched phone companies. The cover of the brochure below had nothing to do with it.
In fact, I had already seen this flyer two or three times. It w
In fact, I had already seen this flyer two or three times. It w
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
as only after a colleague praised the company that I eventually called them. After questioning them for about five minutes, I decided it would be well worth my while t
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
o change phone companies.
But, like I said, it had nothing do with the flyer the mailman dropped two months ago. Here's why…
Headlines Represent 80% Of The Succes
But, like I said, it had nothing do with the flyer the mailman dropped two months ago. Here's why…
Headlines Represent 80% Of The Succes
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Of Any Ad
The message on the front of the brochure…
"Finally, you have a choice for local phone service!"
This doesn’t speak to any immediate needs or emotions
The message on the front of the brochure…
"Finally, you have a choice for local phone service!"
This doesn’t speak to any immediate needs or emotions
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
of the target audience. Personally, whether or not I get to choose my local phone company isn't causing me much agony.
If you want people to open up the brochure and
If you want people to open up the brochure and
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
read then a more direct message about the meaningful difference you offer needs to be made. What is prospect's problem or need that your product or service can
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
solve? What "keeps them up at night?"
Curiosity is also another powerful approach…
In Wightman's case, the company was started by a farmer in 1908. As it says
Curiosity is also another powerful approach…
In Wightman's case, the company was started by a farmer in 1908. As it says
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
beautifully on the back of the brochure, "I got tired of waiting for a phone, so I started my own company." The farmer angle fits in with the caring-customer service
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ngle. Something like…
-----Tired of paying marked-up prices on your phone bill?
"Here's how a farmer from 1908 can help you save $34.95 on your phone and internet
-----Tired of paying marked-up prices on your phone bill?
"Here's how a farmer from 1908 can help you save $34.95 on your phone and internet
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
bill each month."-----
That would have stopped me from tossing the brochure into the trash can. I'd have at least opened it up to find out how a farmer from nearly a
That would have stopped me from tossing the brochure into the trash can. I'd have at least opened it up to find out how a farmer from nearly a
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
century ago can help me save money today.
Specific Numbers = Believability
The comment in the red circle: Instead of saving "hundreds", a specific numb
Specific Numbers = Believability
The comment in the red circle: Instead of saving "hundreds", a specific numb
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
er would be more believable. Such as…
-----"Linda Meyers saved $348.98 last year after switching to…"-----
The more believable, the more people will be willing to re
-----"Linda Meyers saved $348.98 last year after switching to…"-----
The more believable, the more people will be willing to re
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ad it.
Picture: The image of the lady on the phone could also be smaller. Always make your headline bigger--it contains the message that will sell your product
Picture: The image of the lady on the phone could also be smaller. Always make your headline bigger--it contains the message that will sell your product
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
or service.
But you know why this picture doesn't work for me? It's the same as any other phone company's brochure. Smiling faces on the phone.
On the back of
But you know why this picture doesn't work for me? It's the same as any other phone company's brochure. Smiling faces on the phone.
On the back of
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
the brochure they have a sepia picture of Mr. Wightman from the early 1900s. Now there's an image that resonates more with this audience. The company is presenting
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
themselves (inside the brochure) as a local phone company that cares about people. So why present yourself in the same way as the nation-wide elites?
The farmer angle
The farmer angle
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
speaks to me of "down-to-earth" community values.
The current image is just another phone service with a pretty woman.
The Truth About Brochures…
Sure, mayb
The current image is just another phone service with a pretty woman.
The Truth About Brochures…
Sure, mayb
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e everybody won't go crazy over the farmer angle. But you don't need everyone to be raving fans. If your brochure works on even 1 out of 100 people who read it, your r
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
sponse rate could double or triple.
You see, most brochures have a response rate of 1 in 10,000. Good money for your local print shop, but what about you?
Anyways, i
You see, most brochures have a response rate of 1 in 10,000. Good money for your local print shop, but what about you?
Anyways, i
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
f you live in south-west Ontario, I'd recommend giving Wightman a call. So far I've received better service at a more affordable rate. All thanks to a farmer from 1908
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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