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What is a Remarkable Business?

My definition of a remarkable business is - a business that serves its customers like no other on

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the planet.

The only purpose of any business - whatever the size - is to provide the highest possible service, value and result t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

o every single person that inquires of you, asks advice from you and buys or invest from you.

If your business is a remarkable on

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e, your competition will have no chance. Your business WILL be the compelling choice to your customers! You and Your business will

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

be constantly written about, interviewed and publicised.

Let me share something by Seth Godin:

This is an essay about what it t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

akes to create and sell something remarkable. It is a plea for originality, passion, guts and daring. You can’t be remarkable by f

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ollowing someone else who’s remarkable. One way to figure out a theory is to look at what’s working in the real world and determin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e what the successes have in common. But what could the Four Seasons and Motel 6 possibly have in common? Or Neiman-Marcus and Wal

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

*Mart? Or Nokia (bringing out new hardware every 30 days or so) and Nintendo (marketing the same Game Boy 14 years in a row)? It’s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

like trying to drive looking in the rearview mirror. The thing that all these companies have in common is that they have nothing

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n common. They are outliers. They’re on the fringes. Superfast or superslow. Very exclusive or very cheap. Extremely big or extre

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

mely small. The reason it’s so hard to follow the leader is this: The leader is the leader precisely because he did something rema

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rkable. And that remarkable thing is now taken—so it’s no longer remarkable when you decide to do it.” —Seth Godin, Fast Company/0

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

2.2003

My question to you is, as a small business where do you start? Where do you start turning your business in to a "Remarkabl

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e" one?

Go back to your Vision Statement (if you have one!). Make it your businesses Primary Purpose to be a remarkable one in yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ur industry, county, country or worldwide and so on...

Look at every single process in your business and ask the question "how ca

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n i make it remarkable"?

What is the alternative? If you do not deliberately choose to be remarkable.. you are choosing to be ord

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

inary. Ordinary businesses are always chasing customers, profits and what ever they can grab on the way. Long hours, poor team mor

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ale, dismal profits, too much hard work for very little return, price driven competition are typical symptoms of an ordinary (me t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

oo) business.

To be ordinary or "Remarkable" - it your choice!

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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It is essential that you learn the basics of a vending machine if you are planning on going into the vending machine business. Follow these tips to get you started in the vending business.

They say that the strength of any organization is its weakest link. In the world of medical billing, there are plenty of weak links. We'll take a look at just a few of them.

In our final installment of medical billing and the GE0 record for electronic claims submissions, we cover fields 21 through 30. This includes a note on multiple product billing.

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