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Do you attend several trade conferences each year but feel you are not getting your money’s worth? These tips will help you to advance your goals, create new opportunities, gain m

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ore knowledge and walk away with more contacts.

Plan to be successful.

Being successful at trade conferences starts with choosing the right conferences to attend. Choose confere

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nces that fit into your larger company goals or plans. For example, if your company has a marketing plan, perhaps you can advance that plan by attending a particular conference. Y

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ou may be able to see key attendees capable of helping you make strides on your plan. Expert speakers at the conference may be able shed some light on particular marketing issues

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

you are facing. You may be able to meet key people with whom your firm can transact business. Other potential areas where conferences can pay off include operations, financing, pe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rsonnel, and of course, personal development.

Set goals for attending.

Before you attend a conference, focus on what you want to accomplish. Write down your goals and objectives

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

. Be very specific. For example, you may decide that a particular conference will attract lots of dealers and distributors for products like yours. If you want to meet two or thre

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e good distributors capable of distributing your company’s product in a particular region, you might set that as a goal in attending. Another goal might be to learn how competitor

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s use certain distribution channels to move their product more effectively. By attending certain workshops and/or pursuing the topic with people that you meet or see at the confer

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ence, you may be able to gather this information.

In sizing up a conference, try to envision all the ways that the conference can deliver on various goals and objectives that you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r company might have. Proceed from writing down these goals to setting specific objectives. Then develop a conference strategy to achieve these objectives.

Develop a conference a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ction plan.

An effective plan starts with reading the conference agenda carefully. Pick sessions to attend that will advance your goals and objectives. If an advance list of atte

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ndees is available, identify the people that you want to see. For key people, call them before the conference and schedule a specific time and place to meet. If there are people t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hat you want to be introduced to, perhaps you can identify an attending colleague to make the introduction.

Another strategy that works well for some is to organize a social gath

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ering. A dinner, an entertainment event or a mixer in one of the hotel’s suites can be ideal for this purpose. The idea is to invite a select group with common interests capable o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

f creating opportunities for your firm and with one another.

For each day of the conference, create a preliminary plan of things to accomplish, people to see and sessions to atte

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nd. The best time to review your daily plan is usually the night before. At that time you can review the present day’s accomplishments and make any adjustments for the upcoming da

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y.

Now that you have developed specific goals and plans for your next conference, you are in the best position to realize success. You know what you want to accomplish and you ha

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ve an excellent plan for reaching your goals. You may not realize it, but by doing this preliminary work you may have created far greater value for you company than the money that

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

will be spent on the conference. You have set the stage for advancing the company’s goals, creating new and exciting opportunities and gaining new knowledge and business contacts

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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