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Just Other Articles - Hands On Trade Show Exhibits Lure Attendees
When trade show exhibit goers walk the vast exhibit hall floors and come upon highly creative, interactive trade show displays, they get to sto
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
p and join in some fun. The trade show attendee becomes part of the exhibit. By using experiential activity, the trade show exhibitor not onl
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
entertains but also educates their key customer prospects with entertaining hands-on experiences.
Why are such participatory activities impor
Why are such participatory activities impor
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ant at trade shows? Quite simply: they boost traffic to the trade show exhibit site, leading to product interest and often substantial sales f
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
om experiencing first hand a dynamic new product.
When Event Marketer covered the Consumer Electronics Show (CES) in Las Vegas in early Januar
When Event Marketer covered the Consumer Electronics Show (CES) in Las Vegas in early Januar
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
2006, they found exceptional trade show exhibits that offered interactive experiences. Here are a few exhibitors whose hands-on trade show di
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
plays showcased new product trials on the trade show floor:
Canon -- Canon’s goal was to get attendees’ hands on its products. They had three
Canon -- Canon’s goal was to get attendees’ hands on its products. They had three
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
hands-on display islands staffed by representatives. One of the islands featured PowerShot and EOS cameras and camcorders, another showcased pr
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
nters, and the third island featured smaller digital cameras and camcorders. Canon also had a theater that mimicked a working film set with ca
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
era booms and professional stage lighting. Visitors demonstrated Canon’s new products and took photos and videos of a working model-train vill
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ge choo-chooing away in their center island.
Dolby -- A TrueHD Theater was Dolby’s centerpiece to run demos of its high-definition audio techn
Dolby -- A TrueHD Theater was Dolby’s centerpiece to run demos of its high-definition audio techn
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ology. Separate semi-enclosed zones showed off Dolby’s audio technology for HDTV home theaters, surround-sound video gaming, and PC home audio.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
The gaming zone offered visitors a chance to try Burnout, the new Xbox 360 racing game. The Xbox’s Dolby Digital sound technology seduced game
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
enthusiasts to come try their new products.
Garmin -- Several interactive demonstration stations helped Garmin get its portable navigation sys
Garmin -- Several interactive demonstration stations helped Garmin get its portable navigation sys
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ems into people’s hands. Two circular islands each featured eight handheld navigation units for visitors to try, while plasma screens atop the
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
tations ran videos about the products.
Nokia – The company divided sections of the trade show exhibit—which featured everything from its mobil
Nokia – The company divided sections of the trade show exhibit—which featured everything from its mobil
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
office products to its latest Bluetooth-capable phones—to create individual environments for products and presentations. Visitors checked out
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
he products on tables on the main floor. Nokia created interactivity with touch-screen computer kiosk booths, where trade show attendees could
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
earn more about key product features.
Remember that people want to try before they buy. At trade shows, they want to see for themselves and b
Remember that people want to try before they buy. At trade shows, they want to see for themselves and b
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
part of the action. That is why the use of interactivity works especially well at trade show displays that introduce new products and services
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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