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    Many small business owners and managers will often say their personal assistant is invaluable to them yet they often treat them as if they're not.

    Day after day, week after week the P.A. is in the office, slogging away making sure the work gets done. In many instances it is the
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    P.A. that holds the business / department together.

    Many of them are so conscientious they won't take time out and will stay at their desk until the work is done. Not only are they integral to the running of any business, their income and the way they are treated may not alway
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    reflect the importance of their role.

    JENNY'S STORY

    Jenny worked for her current employer for three years and thoroughly enjoyed her role as Personal Assistant to the General Manager. They had a great working relationship.

    If she required the occasional afternoon or morning
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    off to deal with personal matters, all she had to do was ask. Her boss praised her regularly for her contribution and rewarded her ... sometimes monetarily and other times with a dinner out for her and her partner or movie tickets when they achieved their sales targets.

    Becau
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    e of this attitude with her employer, she did her utmost best in her work and never thought twice about working overtime on the odd occasion. In fact she worked twice as hard because she was appreciated and had some flexibility in her working hours.

    This is a totally different
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    situation to Jenny's previous employer. Jenny had been working for another small business owner where her boss was a workaholic. Although he had a wife and family, his behaviour didn't reflect this. He was extremely disorganised, worked all hours of the day and night and couldn'
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    understand why everyone else went home at 5.00 p.m.

    Although she did her utmost best to organise him and get the work done on time, he would always ask for tasks to be done just when she was getting ready to leave for the day.

    On the many occasions when she worked back or too
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    k work home so that her boss would have what he wanted for the next morning, he never thanked her. He just assumed that's what she should do. He never considered her needs. She was a single parent and therefore had major responsibilities. She had a life too. Her boss on the ot
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    er hand was fortunate to have a wife who didn't work and took care of their personal life...not that he noticed as he was always working.

    Prior to Jenny being in this role, there had been three other people who had worked in her position, and each one had lasted less than 3 mon
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ths.

    Jenny had enough, she left after 6 months and found her current position. It wasn't the money that was her main issue. It was the flexibility and appreciation. Although her boss was pleasant enough, he just didn't understand that there is more to working with someone than
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ust paying their wages.

    LEARN HOW TO LOOK AFTER YOUR PEOPLE

    As soon as you have people to manage, the most important skill you need to learn is how to look after them.

    Every business owner or manager I have coached say their biggest challenge is the people that work for them.
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a


    There are many reasons for this including hiring the wrong people to begin with and the most common being the owner/manager themselves... they haven't developed the skills on being a masterful manager.

    WHAT THE BOSS WANTS

    1. Someone who can use their initiative, make decisio
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    s in their absence and carry out tasks without supervision.

    2. A person they can trust and take many of the basic administrative duties from them so the boss can spend his/her time on more important tasks.

    3. A person who can organise them (and in some cases be a mind-reader).
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin


    4. An assistant who is their right-hand person and can keep everything running smoothly.

    WHAT THE P.A. WANTS

    1. A boss who they can communicate with.

    2. A boss who understands that when they are given tasks to do, although they may have taken 2 minutes to discuss, could tak
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    the P.A. 2 days to complete with all the interruptions they have from others.

    3. A boss who realises that the P.A. is a person who has to do many tasks as well as answering all the phone calls and often has many interruptions in their day which can cause them to get very behin
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    d with their work.

    4. A boss who is appreciative of them and realises that the P.A. does have a life outside of work and needs to have time-out just like they do.

    5. To be recognised on a regular basis that they are important. They also need to be remunerated for their valuabl
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    contribution and should have regular performance appraisals and be offered incentives.

    THE FINAL WORD

    When employing a personal assistant make sure they are the right fit. If you're looking for someone who can be extremely flexible in their hours and can come in early and sta
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    y late, then make sure that person is in the right personal situation to do that. Using our invaluable tool Hiring the Right People can save you time, money and stress before you go through the process.

    Employing people is a skill in itself. Keeping them happy so that they will
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    be an important part of your business is another story. That's why knowing how to plan and use your time effectively is a high priority. If you're too busy being busy, you will completely overlook the areas of your business which need your attention and will continue creating he
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    adaches for you as well as your people. This will affect productivity and your profits. Your people will do minimal work and may eventually leave and the time and energy it takes to replace and train new people will profoundly affect everyone.

    Have a great week,

    Lorraine Pirih


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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