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Not many marketing gurus out there talk to you about walking your talk. That said; it’s important to have your image fit what you do. Living your message

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

makes all the difference in attracting clients. Your image is just as important as your marketing message and your claim in the marketplace.

If you are a s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

riously overweight, out-of-breath personal trainer or a consultant whose own company is struggling to succeed, you’re probably not going to attract many cli

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ents, no matter what you say or do.

Client example: a former client of mine was a fellow business coach helping small businesses. She came to me because

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

she wasn’t attracting ANY clients and was at a loss as to what to do. It quickly became clear to me why this was happening.

She positioned herself as being the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

one to help you jumpstart your business and grow it to the next level. The problem was HER business was a mess. Her marketing materials were weak, her ma

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rketing message was murky, her materials were shoddy, she had old business cards with the phone number crossed off and written in pen, she used a hotmail e-mail

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

address for business instead of a dedicated domain name and her e-mail newsletter was really vague.

It was difficult for me to tell her this, but no one els

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

was telling her, and that’s why she was paying me, so I bit the bullet. (She was glad I did.) I told her that potential clients were probably not working w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ith her because she wasn’t walking her talk. The image she was portraying was not one of a serious business coach who could help people jumpstart their business

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Now, I’ll be the first to admit that this often comes straight from the “cobbler’s kids don’t wear shoes” syndrome. Often we’re so busy working on our

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

lients’ issues; we barely have time to work on our own. (I too have been known to need to carve serious time to work on my own marketing, after-hours, so I’m no

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t throwing stones here.) But in this case, it was extreme and it was keeping this poor business coach from attracting ANY new clients.

We cleaned up her act

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

by having her spend some time on her own business as if she were her own client. We scheduled a set number of hours per week where she would work on cleanin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

up her act and start walking her talk.

Your Assignment:

What message are you sending out about your business? Are you walking your talk?

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

li>Make a list of things you would INSIST on seeing if you were your potential client wanting to hire someone in your industry.

Do you fulfill all of

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

these criteria? (Be a hard grader. It’s really worth it.) If not, start working on it ASAP.

Hire someone to help you and keep you accountable.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Live your life like your message and getting clients will become big-time easy. You’ll just ooze inspiration, motivation, and solutions!

To fi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nd out more about ways to attract clients in your practice using proven, tried-and-true marketing techniques, check out elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ClientAttractionSystem.com">www.TheClientAttractionSystem.com for more info on the ultimate Client Attraction self-study manual.

© 2006 Fabienne Fredrickso

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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MLMer's are constantly being disappointed when they offer to show their opportunity to somebody who does not care. They carry their disappointment with them all day and rationalizes that the person that rejected them is stupid for not wanting more money. Here is a way to get more qualified prospects who want to look at your opportunity.

If you are out of work and need to find a job, there are a number of options open to you. Firstly there are newspaper job advertisements, online job websites to help you find your desired job, then recruitment agencies. Recruitment agencies are an effective way to find a job, and for employers to fill worker positions.

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