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I learned to live with the fact a long time ago that I couldn't think of everything. I can't pred

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ict what is the best approach to take with customers. I don't always know what products are best

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to sell. So, whenever I am in doubt about business direction, I look to my competitors.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ote>"Sometimes I think my competitors do more for me than my friends do: my friends are too polit

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e to point out my weaknesses, but my competitors go to great expense to advertise them.

My compe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

titors are efficient, diligent, and attentive: they make me search for ways to improve my product

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and my service. If I had no competitors, I might be lazy, incompetent, inattentive: I need the d

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

scipline they enforce on me.

I salute my competitors; they have been good to me. God bless them

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

all!"
- Paul Lee Tan

In today's world the best way to check up on your competit

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ors is the internet. As I point out in my book, Market Research Made Easy, you can use the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

internet:

to locate your competitors

to see what advertising they are using

to s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ee what services or product innovations they have created

to see who endorses their product

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to see what key words they are using for internet search engines

to see who links to th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

em.

The internet is a invaluable tool for market research, which can keep you up to date on your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

competitors.

Competitors keep us on our toes and push the envelope, but I have learned to not fo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

llow them too closely. One of our competitors was advertising that I didn't think would work. Ins

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tead of running out and paying money to join my competitor, I stood by and watched for a few mont

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hs. Eventually, they learned that they were wasting money. I saved mine.

Competitors like custom

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ers aren't always right, but they are my competitors, so I am capable of learning from them. When

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

they are right, I'll follow as well as lead. When they're wrong, I will not gloat . . . too much

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You can no longer leave your career to chance. The world is changing and has changed in a major way. It is not possible as in the past - the 50's or 60's to just walk into a job at the local mill or factory in your area. You must pay attention to trends in the global marketplace and prepare - training, education, personal traits such as flexibility and most important ongoing preparation for further changes and onslaughts to your career.

Facilitation is a complex activity. Thus, you want to make sure that you engage someone who knows how to help you get results. Here's what to look for.

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