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Customer relationships are meat and drink to Gary Chapman, he runs a consultancy company that trains and informs corporate organizations about Custome

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r Relationship Management (CRM). His company runs public seminars around the country on a weekly basis, dealing with thousands of delegates every year

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

; here is his advice to you if you are planning a similar event.

The registration process may be your first opportunity to connect personally with a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

customer and demonstrate to them what your values and standards are. Like all relationships, we generally judge what someone is like in the first 60 s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

conds and this is no different. You should consider each delegate as a potential lifetime friend who you are meeting for the first time and you should

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

give them absolutely no cause to question your professionalism.

If this is the first time you have run an event and your admin staff have not yet cu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t their teeth either on delegates or on the product (the event), take plenty of time to script everything from the first telephone answer to the most

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

awkward set of requests and questions you can think up. Give your people a chance to role-play those first 60 seconds until it becomes absolutely seco

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d nature.

Answer before the first ring

Consider what standards your admin team ought to be meeting. One organization demands that all of its telepho

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nes are answered “on or before the first ring” to demonstrate its urgency and alertness. “Hey! That's not physically possible”, I hear you say. Well,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

some telephone systems ring first at the receiving end before the caller hears the first ring in their ear, meaning that if you pick up after the firs

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t ring, the caller won't hear a ring. Although that can be a bit scary, you may want to set your standard around 3 rings and stick to it.

There are a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

l sorts of other standards that are worth discussing with the admin team to ensure that your customers get a good standard of service:

• call-back w

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ithin a promised timescale

• paperwork posted within 8 working hours

• emails sent within 4 working hours

• database up to date at the end of ea

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ch working day

• payment reminders sent out 21 days, 28 days and 35 days after registration

Having set standards, make sure there is an easy way of

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

checking that they are being adhered to. It is better that the admin team has their own monitoring system that you can check from time-to-time than t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

have big brother/sister keeping a permanent watchful eye on standards.

Gary Chapman also encourages his Admin Team to treat one another in the same

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

way, using the same standards that they would use with an external customer. This way you actually remove stress and conflict as there is no potential

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to make a wrong decision. “What's the point of double standards?” asks Gary “Any reasoning person, given the choice, would choose the easier option.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

That's how standards slip. We don't give ourselves the choice!”

Copyright 2006 - MyBookingManager.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Coworker problems, problems with the boss, less job satisfaction, no chance of promotion, insufficient salary, damaged self-esteem and so many other problems create work a pain for many of us. Some of us are very frustrated with our jobs and are always looking for a change in job. But this change in job may not always help. The other company may have different set of problems. What are the issues that trouble us at work? Let us talk more.

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How to determine when the wave is right to catch, and ride successfully into any business decision - and how not to miss the wave and crash upon the shore!

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