Just Other Articles

That would be music to your ears! Hearing your clients say, thanks for giving a damn! And how often have you felt appreciated? All the time? Most of the time? Or seldom

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

?

Well it’s not that difficult to do! What I’m about to share may surprise you – hopefully it reinforces what you’ve known all along. So here it is:

It’s Not Abou

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t You!

Let me explain. At six years old, I learned that giving my audience/customer what they wanted was the only way to get what I wanted – in my case, appreciati

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on, applause and money.

Here’s what happened.

I have 2 younger brothers who, bless their hearts,are curious. So it was easy back then to get them to come and sit on l

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ittle crates in front of my stage. I watched them waiting eagerly from behind my makeshift curtain (torn bed sheet).

I was trembling with excitement, ready to enchant

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

my audience! My toddler sister didn’t much care what was going on; she just wanted to be with us. So she sat too.

They paid a penny each to watch the performance. And

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

I – well yes, I acted the lead role in a play of my own design. And of course, I thought I was brilliant!

Well, for the first minute or so… then the kids left, chatte

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ring among themselves, totally oblivious to me.

They even grabbed the pennies back! They took the refund seriously! And here I was in the middle of reciting an ode to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the Birch, mimicking the wind blowing through the leaves. My customers never did give me what I wanted. Truth is, I forgot to give a damn about what they wanted!

Yo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ur Customer Wants Very Badly To Feel Good!

So what did I do? Before I share how I finally kept the money and satisfied my audience/customer, I’d like you to consid

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

er these questions.

In your own business, do your customers stay for the duration?

Does your audience anticipate a finale? Or do they get up and walk out?

Maybe th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ey don’t even show up?

Are they getting value? Are you losing the pennies or mega dollars?

Do they feel like you give a damn about them?

I’m referring to the perfor

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

mance your web site or your sales letter does on your business behalf. How about your business card or brochure? Is it pulling in your customer? Is it giving them a pow

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

erful benefit-based, emotionally driven “craving”, to do business with you? Do they get the message you care about their needs?

Because,It’s All About Them!

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

The truth is, if your marketing and business mission is to deluge them with reams of information about you, then you’ve made no impact!

That’s right, no impact! No val

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ue! Your customer wants to know what’s in it for them.

Bottom line: There’s only one way to hear those sweet words from your customer base, “Thanks!” and that’s to giv

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e them what they want, powerful, benefit-based, emotionally-driven promise that you care. Because,being and staying in business is Not About You!

How To Collect An

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d Keep The Dime!

Eventually I shared the stage by promising each of them could perform as well. They saw a greater value in this arrangement than just watching me!

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

In fact, they were willing to pay me to let them perform solo!

I learned a valuable sales lesson – my audience/customer truly wants to feel part of my business, not a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

commodity outside looking in. And as long as I was willing to be vulnerable, so were they. And the key, know your audience/customer! What do they really want from you?

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/28518/justotherarticles-Frankly-My-Dear-Thanks-For-Giving-A-Damn.html">Frankly My Dear, Thanks For Giving A Damn!</a>

BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/28518/justotherarticles-Frankly-My-Dear-Thanks-For-Giving-A-Damn.html]Frankly My Dear, Thanks For Giving A Damn![/url]

Conversation is when two or more people speak, listen effectively, and come to a shared understanding. We are often afraid to listen or refuse to listen because we already have an opinion. When there is no conversation people make things up, and it usually isn't positive. It is important to look at what we say to others and determine what effect we are having on them. As we increase our willingness and ability to converse our influence grows.

Making more money is just one of the things you can do with an online degree. Read more about some of the other successful things having an online degree will get for you.

In business, social, and casual situations it is imperative that you provide the right kind of information when asked what you do. Instead of dreading the question because you not working, anticipate it and respond with a 10-15 second audio sound byte that invites conversation.

Tags

Links

Just Other Articles - Frankly My Dear, Thanks For Giving A Damn!

Related Articles: