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Just Other Articles - A Valentine Heart Should Be More Than Just A Box Of Chocolate
Well, it is that time again when hearts are all a flutter with sending and getting Valentines Day gifts. Do you kno
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
w that Richard Cadbury invented the first Valentines Day candy box in the late 1800s? Or that the Chocolate Manufac
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
urers Association of America reports that 36 million boxes of chocolate are sold for Valentines Day? Cha-ching for
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
candy companies.
I walked several stores to see what offerings were available this year in the chocolate category.
I walked several stores to see what offerings were available this year in the chocolate category.
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
Mostly the typical Valentines Day heart shaped red/pink candy boxes caught my eye. Surprisingly, the Valentine hear
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
box has changed very little over the years. It has a few ruffles, banners or flowers but essentially it is the sam
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
old box. What a waste to not expand the marketing effort and maximize the package to increase sales.
Now I have e
Now I have e
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ten my share of chocolate over the years, but lately I have been watching the healthy aspects of what I eat. So why
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
arent these candy manufactures touting the fact that chocolate is good for me. According to a recent study chocola
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e contains compounds called flavonoids that can help maintain a healthy heart and good circulation and reduce blood
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
clotting which can cause heart attacks and stroke. More and more, we are finding evidence that consumption of choco
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
late that is rich in flavonoids can have positive cardiovascular effects, says Carl Keen, a nutritionist at the Uni
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ersity of California, Davis.
Wow! How about that for a great reason to eat more chocolate? No more guilt trips whe
Wow! How about that for a great reason to eat more chocolate? No more guilt trips whe
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
I eye the candy isle. But I just dont get the concept that marketers dont understand that chocolate equals a good
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
hing. Duh, shouldnt that be emblazoned on every box of chocolate and Valentine box? Supposedly, it is only the dark
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
chocolate but I will make that sacrifice.
How hard is it for marketers to make that leap? They have the opportunit
How hard is it for marketers to make that leap? They have the opportunit
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
to sell more chocolate by advertising that it is good for you. And you wives and girlfriends, men say they would
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ather give a box of chocolate than flowers. How wonderful, an equal opportunity Valentines Day gift of chocolate.
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
o the next time an occasion comes your way, think outside the box. Literally, think about the outside of the box. T
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
e outside of the box can do much more marketing and about delivering ways to sell a product uniquely and creatively
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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