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To clarify and best describe the 3 kinds of marketing, it is necessary to lay out how customers are found, and why they respond to var

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ious approaches.

There are three markets:

1) "I've decided to buy something, and I'm actively looking."

2)

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

"I've been thinking of buying something but have been putting it off."

3) "I didn't realize your product

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

service could do that for me - affordably."

Scenario #1 is usually for commodities - products and services with known cost and be

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

efit. These are price-sensitive sales, and how to add value is thoroughly documented elsewhere. This market is ready, willing and able

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

The vast majority of business transactions are done this way because there is a built up demand with market share being the goal - a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

piece of the pie.

Scenario #2 is where they are willing and able, but they just haven't bothered to pull the trigger yet; they ar

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n't "ready." This is a market where good ads inspire them to act because of "special offers." They may need an offer along the lines o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

, "Buy today and we'll throw in a_____ ." This market does not have to be as price sensitive as the ones who "call you" if you structu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e it. Get them to come to you, or, go to them and you've solved 75% of the sales effort and eliminated 75% of the chance of them shopp

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ng for price. Helpful seminars work well - as opposed to pure selling sessions. Both scenarios 1 and 2 are for mature markets where th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e heavier margins have been leveled out by competitive bidding.

Scenario #3 offers a whole new ballgame. You get new values that

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hey weren't aware of. There are a lot of people who are both open-minded to believing the claims of legitimate and verifiable benefits

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and, like to be frontrunners who try 'What's new;" it has a tonic effect on boredom.

Depending upon both the margin per sale and if

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t has inherent repeat business, you need to choose which marketing effort is best. Direct mail, radio and telemarketing can be used to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

these ends - a combination of all 3, if ifs affordable, is best. One thing about telemarketing: not only is it two-way communication -

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

which demands an immediate decision - but, you find things. This means that while you are looking for a sale of a specific product/se

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

vice, if you ask, it's amazing what else falls out that you won't actually be looking for. These discoveries were on their minds to be

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

in with - it's the best of both worlds of scenarios 2 and 3.

In review:

Scenario 1 "You're buying, I'm selling - at a better value."

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Scenario 2 "You've been thinking - it's an irresistible time, at our better value"

Scenario 3 "Here's what's new in benefits to you.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Finding sites that are of interest to your target market does take some time, but it is well worth the investment. The ads you place on these sites are going to be much more effective than other ads. You may want to consider paying a little for your home business classified ads on these sites, since you know they are reaching your target market.

The CEO of a company represents a company's culture. Important –- regarding change -- is whether the role of the CEO is more that of a manager who is safeguarding the current culture or one who is leading a (cultural) change.

Suppose you've been busy marketing your business and you just aren't getting results. You're spending time and money but you just aren't making sales and attracting clients. What should you do to? To start, you can ask yourself the four questions outlined in this article.

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