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To start seeing remarkable success, you must make time for marketing. Many people tend to make their marketing a low priority.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Instead of including it as a part of your weekly routine, you may find yourself scrambling to try and find customers only when

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

usiness is slow.

Create more room in your week for marketing by restructuring your time and task management. Here are some tip

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

:

1. Commit to marketing every week: Your first step is to go to your calendar and carve out slots of time to work on your mar

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eting — this includes sales, networking, writing, presentations, and so on. Schedule uninterrupted time for marketing in the pa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t of the day when you are the most productive.

2. Eliminate timewasters: We can all find a bajillion ways to procrastinate inc

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

uding Internet surfing, playing online games, watching TV, and reading e-mails. Make a commitment to yourself that you will put

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

aside your favorite time waster. If you cut back on these things, you’ll be amazed at how much you can do. Remember, your marke

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ing is an investment in YOU and the long-term success of your business.

3. Chunk up your time: For your essential tasks and yo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r marketing, make chunks of times to work on similar activities. For example, push sales calls and customer call-backs into one

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

slot on your weekly calendar. Block out sessions for creating new products or service lines. Only check your e-mails once or tw

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ce a day, answering them all at one time.

4. Develop a marketing system: You can create a simple spreadsheet, make notes in yo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r planner, or sketch out activities on a large flipchart sheet on the wall. The point is to make an annual profile of your mark

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ting activities including: events, trade shows, advertising deadlines, direct mailings, seminars, and so on. Schedule marketing

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

and stick to it!

5. Make marketing a habit: Commit to making marketing into a weekly habit. This means that even when you are

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

usy, you still schedule time in your week for marketing, networking, speaking, making follow-up calls, coffee dates, and keepin

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

in touch with past customers and referrers.

Marketing is an ongoing activity for the lifetime of your business. Commit to ma

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

keting and your business will grow as a result. You won't have to scramble to sell yourself when times are slow because your pi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eline will stay full. This will lead to the ability to turn away less desirable work, raise your prices, and make more money! Y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ur ongoing marketing efforts will ensure your business is predictable, pleasant, and profitable.

Copyright 2006 Marketing Mave

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Are you an entrepreneur? Learn the qualities one must have to be a successful entrepreneur.

As a change maker, he did not remain in one place and give instructions to others. He traveled across length and breadth of the country to understand the realities at the ground level. Once he decided to embark on his mission of freeing India, he traveled along with his early converts and had Bharat Dharshan. This is personally to communicate with the people. He could communicate his vision and values to freedom fighters, to the common man and later to British government itself. This helped in creating a shared vision and values. Mahatma Gandhi did not speak about the values but lived with them, such that he was the role model for the same. He practiced what he preached. Once; the parents brought their younger child to Gandhi. They wanted Gandhi to advice the child against eating sweets. Gandhi told the parents to bring her to him next week. Sevendays later, Gandhi advised the child. The anxious parents enquired why it was that he had not advised the child earlier. Gandhi replied “I myself was eating sweets then”.

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