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Just Other Articles - Private Practice Marketing: Getting on the Radio
For years I've been fortunate enough to be able to be on the rad
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
io two times a week. A local morning team on the number one morn
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ing show in town have me on each Monday and Wednesday for about
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
5 minutes each time.
As a marriage and family therapist, it's a
As a marriage and family therapist, it's a
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
fantastic way to market my private practice.
Many people have a
Many people have a
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
sked me why in the world I drive over there twice a week. I usua
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
lly respond by asking them do they know how much it would cost t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
buy 10 minutes of advertising on the radio each week?
Advan
Advan
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
tages of appearing on the radio
There are several advantage
There are several advantage
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
s to being on the radio as a therapist:
1. It ups your exper
1. It ups your exper
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
-ability - When you are on the air, you are automatically se
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
en as an expert. Listeners figure that the station would not hav
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
e you on if you did not know what you were talking about.
2.
2.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
You reach a larger audience - When you give a presentation
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
o a group, you are limited to reaching only those in the room. W
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
hen you are on the radio, you can reach an almost unlimited numb
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
er of listeners.
3. Listeners quickly come to know, like and
3. Listeners quickly come to know, like and
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
trust you - When you give good information that people use r
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ight away, listeners will come to know, like and trust you.
And
And
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
people like to do business with those they know, like and trust
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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