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Word of mouth is one of the most effective ways to grow your coaching business. It’s free, or at most costs very little, yet very few coaches use it to anywhere near it’s potential!

Consider this: if you got just one referral from each one o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

f your clients, over the next 60 days you’d double your client base! What would that mean to your potential income and how many more people would you be helping in supportive and uplifting ways?

So, how do you maximize word of mouth? Here ar

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

5 Steps you can take now…

1. Really appreciate your clients and let them know consistently you value them This is the most important, yet overlooked element of creating endless referrals. Many businesses focus more on profits than on peopl

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

. Focusing on profits alone can be detrimental to success and ‘Word of Mouth’ success comes from looking beyond just profit into how you can enrich your customer’s lives.

Action: At least once a month, take the time to communicate to each of

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your clients and show them you appreciate them. Send them something of value, something unexpected, a bonus report, a special piece of news you just found. Make it relevant to them and do it regularly.

2. Create an exceptional experience eac

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

time they deal with you or your company If you can make doing business with you an exceptional experience, your clients will want to tell a lot of people. People want amazing experiences!

Here is an example: There is a Life Coach in Brisba

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e who has a special relationship with a city coffee shop. Once every 8 weeks he invites his clients to a ‘brains trust’ meeting and the coffee and cake is on the house. Every client that attends gets a card and a voucher from the coffee shop

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

owner to say ‘Thank you for joining us today, we would love to see you again soon’. The voucher is a ‘buy one get one free’ coffee voucher. So they are encouraged to come back again. And because the coffee shop owner is exposing his business

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o potential new clients the coach pays just cost price on the coffee and cake his clients eat. Normally about 8 clients attend and the cost is around $30. Just a little extra touch can make dealing with your business that much more of an exce

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tional experience!

Action: What can you do now to add little things that make an exceptional experience? Perhaps you can use the above example or something similar. Remember, start creating exceptional experiences today.

3. Give your custom

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rs incentives for giving you referrals If you’re being passive about referrals then you’re sitting on a gold-mine. Come up with ways of rewarding your clients for referring business to you. They could receive free gifts, such as a 30 minute

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ack massage voucher for referring a friend or a free Style Cut from an award winning beauty salon. The businesses involved would welcome the opportunity to have new clients come their way and would be happy to give that first style cut or tre

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tment for free if they understand the potential value of a new customer.

Action: Reward your clients for referring people to you. Come up with rewards that will be beneficial to your clients. If you worked with executive clients perhaps a fr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e 30 minute health check at a trusted health centre would be valuable or a voucher to use at an upmarket clothing boutique.

4. Make it easy for clients to give you referrals If you want to get lots of referrals, you must make it incredibly

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

easy for your clients to tell their friends. Don’t expect them to go way out of the way to help you grow your business. Make it as simple as possible.

Action: Develop a ‘referral package’ that you give to your clients. Ask your clients to be

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

an ambassador for your business as you wish to work with people similar to them. The package would include a letter explaining why referrals are important to you, and a series of referral cards that your client can give out to others. Present

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

it professionally and it will hold more value, more worth.

5. Ask at the right time! When is the best time to ask for referrals? Any time! If you have followed the steps listed above…you’ve let clients know they are appreciated, you’ve made

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

dealing with you an exceptional experience, you give them an incentive to share your message with friends and you make it easy for them to do so…..you can ask for referrals at any time.

Action: The key is to do something now. Draft up a lett

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r or e-mail today and just send it off to your clients letting them know how much you value them, who much you have enjoyed working with them in the past and include something that is going to be helpful, useful for them to use, read or under

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tand. Then over the next 4 to 6 weeks develop your ‘referral package’ and start to use it. Take yourself out of your comfort zone and take action….because if you don’t someone will and what will that mean to your business in the years to come

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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