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Your website is up and running, you have great looking pages, terrific copy, great product or service, the SEO gods have smiled upon you, gigs of b

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

andwidth traffic. A lot of sweat and hard work went into setting up your site, to draw in hordes of customers. But what kind of customers are t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hey?

Do they bookmark your site? Give you repeat business? Refer their friends? Or are they out doing the “lowest cost search here” thingy? Do

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

they fall to other places offering cutthroat deals? What do they say about you? Are your customers content with you? Do you have loyal customer

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s?

*Convenient Hassle-free service

Is your site easy to navigate? You know where everything is at, but you’re not the one buying. Is it

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

obvious to them how to retain your services? Is it an easy process? Do you make it convenient for them to re-order? Or do you make them jump th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rough hoops each time?

*Expert Advice

Show off your expertise. Who knows more about your subject matter, you or those who came to your si

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

te looking for a solution? Keep current in your industry. Share some of that knowledge. Let your light shine. Add content throughout the year.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Anticipate your client’s needs with the change in seasons, holidays, market conditions, etc. What is changing in your niche on the web? How d

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

oes it affect your customers? Find some new great deals. Be the expert.

*Share something of value

Share valuable information. Give a sam

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ple. One of my favorite sites not only had prompt shipping, decent prices. In addition they always included a sample of a related product and a pe

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rsonalized thank you note with each purchase. This alone increased their sales and word of mouth referrals dramatically.

*Let your customers k

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

now how much you care

Do you call them by their name? Or is it just dear customer we appreciate your business, please buy more stuff from us a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nd make us rich. Don’t bother contacting us, we are too busy counting your money.

Thank your customers for their business. Treat them with respe

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ct. Set yourself apart from your competitors. Offer advice pertinent to their needs. Develop a newsletter, put some kind of reward system in pla

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ce for frequent shoppers, or send out cards celebrating an important event, make it personal.

If you don’t care about your customer, why should t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hey care about you? They’re back doing the "lowest cost search here" deal. Tick them off enough and they are telling everyone “Don’t go there!”

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nt? Get Top Secret Marketing Tips from the Web's Biggest Gurus and Expert Authors on The First Annual elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

com/wcad/landingpage.html">Web Content Awareness Day on FEBRUARY 9, 2006.

Go to http://wordfeeder.com/wcad/landingpage.html for details.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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