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Most companies depend on referrals to help grow business; we all want to be on the receiving end of positive buzz an

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d great word-of-mouth advertising. A recent study of consumer behavior says that Word-of-Mouth (WOM) influences purc

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

asing behavior more than any form of advertising. As consumers, each of us has been both the influencer and the one

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

being influenced by a recommendation, referral or warning about a product or service. As a business owner you can wa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t and hope that satisfied customers will spread the word or you can encourage WOM by incorporating a few well-chosen

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tactics.

Loyalty Programs We all use them. Right now I receive a discount on gasoline from the grocery stor

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

where I shop, I have 3 loyalty cards from retailers that send gift certificates as user rewards, and cards from two

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

coffee shops that offer "free" drinks after I buy way too many $4.35 drinks. Yes, I have told at least one person a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

out each of those fabulous offers…WOM.

Sampling My daughter loves to go to the grocery store to try all the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

foods that are sampled. I have made purchasing decisions based on her recommendations and her enthusiasm sometimes i

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

stigates other shoppers to try the samples. I love letting my friends in on the latest, greatest deli item, dip or w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

atever that we "found" at the store…WOM.

Gift with Purchase Cosmetic companies are famous for GWP’s that dr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ve immediate sales (you must make a minimum purchase to receive the gift) but more importantly, the GWP is usually a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

new product, which drives future sales. Ask any woman, this stuff works---we can’t wait to share the details with ou

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r friends…WOM.

Networking Groups Every day thousands of salespeople from every conceivable type of business

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

meet over breakfast as part of a very organized effort to “network.” Membership requires offering endorsements for f

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

llow group members to contacts outside of the group…WOM.

Email Marketing Take a look at nearly every e-lett

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r or direct marketing email you receive and you’ll see somewhere a note to “Forward to a Friend.” Easy to do, non-in

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

asive, and even though no words are spoken…WOM!

Give your customers something to talk about and they will spread yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r message. Give them something great to talk about and a bit of a nudge, and you can set your WOM campaign in motion

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The word BUDGET should not be a dirty word for the small business owner. Get over your fear of numbers with this simple, logical approach to budgeting.

For small business owners, an enthusiastic vision for smooth, steady growth can become nothing more than a mirage once company cash flow problems begin to heat up. Most will struggle with the timing of payment from clients or customers at some point, all while attempting to pay their own bills in a timely fashion. With all of the best laid plans for rapid flowing cash streams evaporating down to just a gurgle in the ditch, the potential risk of joining the ninety-percent of businesses that fail within their first three years of operation becomes a very sobering possibility.

We think we are safe. We never think anything will happen to us at a trade show. Fortunately it seldom does, but when it does it can be distareous. Here are 7 Tips to remember about safety in large crowds.

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