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Having been a business coach for Real Estate Agents for more that 10 years, I often hear my clients say things like, “Why do

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

es this have to be a Struggle” or “I’m feeling desperate, I need more clients.”

They try the right marketing approaches , they mana

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e their time and it looks like they are doing everything they can. However most business owners are missing the key ingredient:

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

The Law Of Attraction.

In this article, Part I, I will give an overview of the Law of Attraction and how it can make all the d

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

fference in your success or failure. In future articles, I’ll go into more detail on each step.

The Five Steps of the Law of Att

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

action:

1. Be aware of what you don’t want. Believe it or not, it is essential that we all know what we don’t want. Why

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

? Because it helps us identify what we do want. What don’t you want in your life? Make a list and write it down.

2. Be aware of

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

what you do want. So after making your list of don’t wants, go back to each item. Write next to it a list of you do want. It’s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

helpful to take one page and divide it into 2 columns, the left column is “Don’t wants” and the right column is “Do wants” After yo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

u have your Do Want, just scratch out your “Don’t wants”.

So what do you want in your life and/or your business? If you’re like mos

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

of my clients you list of Do Wants, reads something like this: I want an abundance of clients, I want a full bank account , I want

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

6 figure income and so on. Please be detailed in your list of your “Do Wants".

Clear your beliefs. What does that mean? It

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

simply means to do a little soul searching and find the self-limiting beliefs that get in the way of your success. Here are beliefs

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

I often hear:

• “I don’t have what it takes”
• “I’m not smart enough”
• “I’m afraid of failing”
• “I can’t find any

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

oy in my work”
• “If I succeed, I’ll have to give up my family life”

Here’s the crucial thing to know, even if you are doing a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ll the right marketing strategies, you would sabotage your success as long as these beliefs are hidden away in your consciousness o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

unconsciousness. What are your self-limiting beliefs? rite them down.

4. Feel what it feels like to have your ideal profession

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l life. Simply put, when you “act as if”, you send an energy out to the universe that magnetizes the results to you that you wa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nt. I will elabortate in detail on future articles.

5. The last step is the most understood. It’s called “Allow”. In other

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ords, allow your desires to come to you. What does allow mean? It means to suspend doubt and assume that what you want is on the way

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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