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What is it about the combination of the words "self promotion" that makes most women cringe? And why is it that, in particula

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r, women struggle the most in this arena?

Research has shown that there are a number of barriers women must overcome with th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

concept of self-promotion. Unfortunately, we are socialized as children not to talk about ourselves. And like most children,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ome of us took this message to heart. The result is that many women not only loathe talking about themselves but they also loa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he talking about their accomplishments. Why? Because most women feel that this is - dare I say it? - bragging.

In our adult l

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ives, many women often feel that their work should speak for itself. While that sounds good on paper, this strategy simply d

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

esn't work very well for most women. The result is that many women are often passed over for plum assignments, or worse, for

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

that coveted pay raise or promotion.

It is critical for women to develop a comfort level with talking about themselves and t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eir accomplishments. Self-promotion can help do the following: make you visible, help you realize your goals and dreams, est

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ablish you as an expert in your field, and perhaps most importantly, lay the groundwork for future opportunities.

Effective

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

self promotion requires preparation. Here are a few simple steps to get you started:

1. Take Inventory. You need to have a s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nse of what is worth promoting about you and why it is important.

2. Identify Your Key Accomplishments. These should be qua

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tifiable and showcase your contributions.

3. Describe Your Accomplishment. A simple technique is the "CAR" method: Describe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the challenge, the actions, and the results. Think in terms of telling a story.

4. Craft a Vision for Your Self Promotion. S

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

art by answering these questions: What is the outcome you want to achieve? By When? How will you measure success? What is yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r timeframe for getting started?

5. Identify Individuals to Help You. Include individuals both inside and outside your orga

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ization. Don't be afraid to ask for help!

6. Implement Your Strategy!

It's critical that you feel comfortable with whatever

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

steps you choose to take in your quest for self-promotion. One piece of advice: start small and practice with a trusted col

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eague or a business coach. Keep telling yourself that there is nothing wrong with self-promotion. And remember, success doesn

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t usually come to those who wait for it. It comes to those that have their "face in the place" both literally and figuratively

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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