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Kevin Moll, a national restaurant consultant says, “A restaurant owner’s number one priority should be the marketing and promotion of their business. If your guests don’t know who you are and where you’re located, you’ll never have a chance to show them how great your business is”.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

According to Moll, the trick is to avoid direct competition, fill your unique niche and let your guests know in no uncertain terms that they’re special by giving them what they want. “Easier said than done, but I’ve found a few methods that have proven themselves highly effective

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

over the years” says Moll. Here are some techniques that restaurant owners and managers can employ to set themselves apart from the competition.

BRAND YOURSELF WITH A GREAT BUSINESS NAME--
The branding of your business is an unwritten guarantee of quality in the eyes of your

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

uest. When making a dining decision, “Guests have expectations that must be fully delivered upon,” says Moll. “Everyone wants to make a good choice when going out to eat, and it makes logical sense to deliver more than what they’re expecting”. Great food and great fun is a combina

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ion that usually results in lines out the door. As such, “The goal of every operator should be the clear branding of who you are, what you offer and what makes you unique”. Moll notes that your business name should, to a great degree, reflect who and what you are.

ENSURE A COMPLET

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

EXPERIENCE THAT’S SERVED WITH PASSION--
Offer your guests things they can’t easily get anywhere else, served by passionate people. ”That’s the whole story,” says Moll. Promoting and serving premium quality and unique products, offering a larger than normal choice of beverage

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

, making sugar free and low carb options available, and staying on top of emerging trends will help set your operation apart from the others. However, your employees are, “Where the rubber meets the road” says Moll. “Hire passionate people that care about what they do, and that hav

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e a real desire to please others” is key. “Your people don’t care about mission statements, profit margins or market position” Moll states, adding, “They want a sense of purpose, a clear goal to shoot for every day, and the recognition of accomplishment. When an employer can succes

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

fully offer an employee a sense of purpose and meaning, that employer will quickly outpace the market in share, sales and profits as evidenced by the amazing growth of Starbucks”.

MAXIMIZE INCOME BY CREATING ADDITIONAL REVENUE STREAMS--
“A restaurant owner must offer the righ

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

thing at the right price at the right time in order to maximize revenues” Moll says. “This can include packaged goods to go, selling various retail items, offering carry out and drive through services, value packaged meal deals, food and beverage combos, entr?e and dessert special

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

, seasonally theme-based food items, special kid meals and anything else that your guests want to buy”. A recent study by Bain & Co. revealed that the average business looses more than half of its customer base every four years. In light of these facts, Moll encourages operators to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

look at selling more than just food and beverage items. “Why limit your sales opportunities to just menu items?” asks Moll, “When at the end of the day, one dollar looks the same as another regardless of where it came from”.

OWNER DEDICATION AND ATTENTION TO THE BUSINESS--
“

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e found that more than one-third of all restaurant guests have dietary needs and restaurateurs that filled that niche generally do well” Moll notes. “The engagement point between what guests need and the owner’s direct and focused attention on those needs results in loyal diners th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t come in more frequently, and that’s key to building sales”. He adds, “Plus patrons like to see a regular face that cares about them—that’s why this is called the hospitality industry”. Owners that deliver true hospitality are those that enjoy the rewards of what Moll calls the mo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

st competitive business on earth.

BE UNIQUE AND DIFFERENT--
Don’t waste your time trying to block your competition when you can avoid it, Moll advises. Carving your niche in the market and laying leadership claim to that market will clearly set you apart from the other dining

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

options, and can turn a hum-drum restaurant meal into a dining experience says Moll. The result of niche marketing is that you stand out from the crowd and because you’re offering better quality products in a unique setting, guests see your operation as something special. Niche res

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

aurants are usually the most profitable and those that have market leadership positions must constantly look to further exploit that niche. As Jack Welch notes, “Today’s niches are tomorrow’s big things”. Regardless of how you get there, the objective is clear: To be the restaurant

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

of choice.

LOGIC MARKETING--
After a new restaurant opens, operators usually get caught up with the daily demands of running their business. Moll suggests taking the time long before opening to determine which marketing efforts are worth the time and money. He adds, “Relevant

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and interesting menus, excellent signage, holiday promotions, guest e-mail or mailing list, a quality web site, personal relationships with local hotels and related business partners, excellent media contacts, and giving back to your community are all simple basics of marketing you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

business”.

_______________________________________________________________________________

For More Information:

Kevin Moll

Office: 1-800-961-6005 Mobile 1-720-363-0164

http://www.restaurantconsultantsinc.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

While surfing the 'net, I came across a report about the reduction of identity theft and identity fraud. Obviously, it caught my attention. Following, in part, is that report which was produced by Javelin Strategy & Research, and co-sponsored by CheckFree Corporation, Visa Card, and Wells Fargo & Co.

Empowerment exists when employees have the authority to make decisions and take appropriate actions without first seeking approval from others. Empowerment allows frontline service staff to act quickly for their customers, improving customer satisfaction and boosting staff morale.

Digital Video Recorders are the optimal medium for live remote viewing of your business from anywhere in the world at any time you want. With the latest advances in technology, you are never more than a web browser away from your business.

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