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Teaching to a group of prospects, large or small, can be a quick way to establish credibility and differentiate from competitors. Besides, teaching, next to writing, is a powerful me

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

thod that promotes you as being a specialist.

Teaching Makes You Memorable

Being memorable is one of the toughest aspects to marketing. For example, if you mailed fliers to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

your prospects last week, how many do you think still remember it? Can you recall the billboard or the ad on the city bus you saw coming to work today? Here today, gone tomorrow is often th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e results of our marketing tactics.

Teaching, on the other hand, is different. Remember when you were in school? Who was your favorite teacher? I’ll bet that one or two names and faces com

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e to mind. Teaching is memorable and one of the few marketing strategies that can have a long-term impact.

The way to get noticed and stand out is to do the things that many l

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

an officers won’t do. Teaching is one of them. Many perceive it to be too much work or that they don’t have the confidence. Yet, teaching is a strategy that makes your services most vis

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ible and memorable.

Take one of my clients for example; he used teaching as his promotional strategy for attracting agents. What’s most fascinating is that he hasn’t taught his class fo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r over 10 months, and he still gets a call every week from a different agent who attended and now needs his help. Not only do agents perceive him as a teacher, but also view him as an e

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

xpert.

Be a Subject Matter Expert

One of your marketing objectives is to be recognized as a subject matter expert, someone perceived as being an expert on a particular subject.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

I believe that everyone, including you, has an area of interest that can be developed into a curriculum and taught to others.

Course Outline

If you already know your subject m

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tter, than you’re ready to write a course outline. Whenever I write a course I use these four questions that always help me come up with the outline and cuts my time in half.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

i> Who is your targeted audience?

Are you teaching new or experienced agents? Are you teaching agents who solely focus on listings or buyers? Do you only want to target agents who

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

farm a certain geographic area or demographic?

What are your learning objectives?

At the end of the training, what are the one, two or three concepts each participant sh

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ould have learned? Do these concepts support your subject matter?

What do you want to accomplish?

Is this your way of introducing your services? Do you expect to walk awa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y with loan applications? Do you want permission for each agent to market your services in the future to them?

What is the next step for the agent?

Do you want them to pa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ticipate in future classes? Do you want them to meet with you and discuss how to form a working relationship?

After writing your outline using these questions, you’re ready t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o begin filling in the gaps. You’ll find it easier to do than skipping the outline process altogether. I suggest you keep your information limited to 30 minutes, which means you’re onl

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y teaching about 20 minutes worth of material – just enough to teach one solid concept.

Retention of information is much easier when you cover less material, besides if you’re class is

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

helpful, they’ll want you to return to teach it again. Aha! - Your hidden agenda.

Soon thereafter, you can approach brokers and solicit invitations to begin teaching your class to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

agents. Brokers, particularly independent agencies unaffiliated with a national franchise, are most likely to accept your invitation to teach since their training resources are limited

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advertisements from work at home jobs and opportunities are on ever corner of the internet. This is the first in a series of articles that will begin to dig out the scams and unravel the truth.

In IT and still receiving mixed signals about the state of the technology job market?, well it seems that the term 'cautious optimism' finally carries some weight...

Those who are planning to start a new business should also think about buying into a franchise. Several established companies offer franchises, giving you the opportunity of working in a diverse field of business.

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