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When healing professionals market their practice, they often attempt to co

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ver all bases by trying to appeal to all types of people with all sorts of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

problems. Often this stems from a fear that if you don’t attract everyone

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ou won’t fill your private practice.

While there are successful generalis

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s out there, in the current competitive market it is wise to target your m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

arketing efforts to a specific population(s) you want to work with.

Why i

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

this the case? In the first place, people like to hire those who they vie

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

as being experts because there is an expectation that they will then get

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

he best service possible. Think of what you do when hiring someone. For ex

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ample, if you had chronic back pain and had a choice between hiring an alt

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rnative health practitioner who was a generalist or someone who specialize

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

in that area, who are you more likely to hire?

Second, you will have a b

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tter idea of where to market your private practice if you know who you are

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

marking to. For example, if you treat pregnant women, you can target your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

marketing to those specific groups instead of focusing on the general popu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ation which won’t be as effective.

Third, targeting a specific market mak

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s it easier for people to find you and understand how you might help them.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

In the long run, you will become better known for what you do, attract mo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e suitable clients, and provide a higher quality service. In the end, this

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

is better for your clients in addition to being better for your pocketbook

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Let’s discuss several factors that reveal the reasons, motivations of the firms’ growth. The article grew to be more philosophical than managerial.

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