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Just Other Articles - How To Make Your Web Site Work For You
(or How to Increase Your Targeted Web Site Traffic and Sales...)
You have a web site.
Perhaps it was developed internally by you or by one of your own people. Or perhaps you employed a web design agency
You have a web site.
Perhaps it was developed internally by you or by one of your own people. Or perhaps you employed a web design agency
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
to produce it for you.
You know you're not happy with it but don't know what to do about it.
Sound familiar? Then you are one of many businesses, both large and small, who are disappointed with their web site.
You know you're not happy with it but don't know what to do about it.
Sound familiar? Then you are one of many businesses, both large and small, who are disappointed with their web site.
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
The reason is often a failure to understand what you should be trying to do with the site and (let's be honest) probably a failure to invest the time and the effort needed to make the site successful.
If your b
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
usiness web site is a marketing one - and most are - aimed at your UK or overseas markets, it should be an integrated part of your main marketing and operations. It should support your marketing and be supported
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
by your marketing.
In this article, I shall discuss some of the key things you need to do to identify and tackle your problems.
1. Set out your stall - what do you want to achieve?
Easier said than done actual
In this article, I shall discuss some of the key things you need to do to identify and tackle your problems.
1. Set out your stall - what do you want to achieve?
Easier said than done actual
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ly, but the more clearly you can set out your objectives - quantified if possible - then the easier it will be to decide what to do about it and also how much effort and money it is worthwhile investing in the pr
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ocess.
2. Identify the problems and opportunities
You have to ask some key questions:
- What is the site actually achieving? ( Do we know what it's achieving? - Frequently the honest answer is 'no', so how can
2. Identify the problems and opportunities
You have to ask some key questions:
- What is the site actually achieving? ( Do we know what it's achieving? - Frequently the honest answer is 'no', so how can
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
we find out what it's achieving? )
- What do our customers, staff, potential visitors think about it? (Why not ask some?)
- What are our competitors or similar businesses doing on their sites? Is our'
- What do our customers, staff, potential visitors think about it? (Why not ask some?)
- What are our competitors or similar businesses doing on their sites? Is our'
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
s inferior - and can we use their ideas to improve our performance too?
- Are there new ideas out there we should be adopting?
Frequently things boil down to:
- How many visitors is the site seeing and wh
- Are there new ideas out there we should be adopting?
Frequently things boil down to:
- How many visitors is the site seeing and wh
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ere are they coming from?
- Is the site converting enough visitors to sales or enquires? Do you need to make your site 'sell' more strongly?
Statistics from the site operating logs should help to answ
- Is the site converting enough visitors to sales or enquires? Do you need to make your site 'sell' more strongly?
Statistics from the site operating logs should help to answ
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
er these questions and give some clues on where visitors are coming from and what they are looking at.
Tip: If you think 1000 'hits' in your site logs means you are receiving 1000 visitors, get some help to u
Tip: If you think 1000 'hits' in your site logs means you are receiving 1000 visitors, get some help to u
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
nderstand them better.
3. Sort out your web site marketing
Your website itself is a 'product' and you should go through the key marketing steps on it again to make sure you still have a sound foundation:
-
3. Sort out your web site marketing
Your website itself is a 'product' and you should go through the key marketing steps on it again to make sure you still have a sound foundation:
-
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
Who are your target audience(s)?
- What do you need to have on your site to attract them to it in the first place? Is it there?
- Do you want them to come back again? What would attract them back?
- What do you need to have on your site to attract them to it in the first place? Is it there?
- Do you want them to come back again? What would attract them back?
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
r>
- What content or service do you need to provide on-line or off-line to back up your 'promise' to your visitors?
- How should you promote your web site and contents to your target audience?
The answers
- How should you promote your web site and contents to your target audience?
The answers
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
will depend on your product, type of business, target audience etc. However, there are some effective traditional and internet marketing approaches which you should consider. A full discussion would be beyond the
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
scope - certainly the length -of this article but some core ideas include:
- Try to make your site a magnet for your target audience. What would drive them to come to you in preference to your competitors? Info
- Try to make your site a magnet for your target audience. What would drive them to come to you in preference to your competitors? Info
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
rmation on your product or service field, advice on how to choose or use a product, specialist industry news or articles, games, good deals, support service?
- Search engines: These can produce substantial
- Search engines: These can produce substantial
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
business volumes for you - some surveys report as much as 80% of traffic to sites comes from search engines originally. Whilst having a budget helps, affordable search engine promotion is possible for most busin
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
esses.
- Relationship marketing: Permission e-mail newsletters can inform your target audience about new product offers or initiatives and encourage repeat visits and sales.
- Off-line marketing: Use
- Relationship marketing: Permission e-mail newsletters can inform your target audience about new product offers or initiatives and encourage repeat visits and sales.
- Off-line marketing: Use
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
your web site as an integral part of your traditional marketing and promotion.
Tip: If internet marketing is not your skill area, get some help to sort things out. You'll be glad you did.
Dave Aberneth
Tip: If internet marketing is not your skill area, get some help to sort things out. You'll be glad you did.
Dave Aberneth
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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