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Do the marketing pieces you send out lack pizzazz and personality? Are they capturing the clients you want to work with?

As your company's in-house graphics person--perhaps more by default than by intention--you're pressed to be a jac

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

k/jill-of-all-trades. You want to do a great job of producing promotional pieces, but you have little time to learn advanced design and marketing skills.

Your ongoing challenge is learning to do a little more to get a lot better resu

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ts--quickly and painlessly.

How can you improve them? What Techniques Can You Apply NOW?

Take these 5 design/marketing tips to heart. Using them consistently will save you time in the long run and attract more customers.

#1 Devel

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

op a brand identity and stick with it

Branding is an all-encompassing concept that brings together your business's product mix, pricing, ambience, promotions, identity, and much more. From a graphics point of view, it's your logo,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

stationery, business card, website, and flyers that create a graphic personality. Your descriptive tag line bonds these pieces with added pizzazz. Think about familiar brands like Nike's. You know what it offers instantly when you see

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the logo (the Nike swoosh) and tag line (Just Do It!). You want that kind of instant recognition for your company.

The results? Your messages get noticed because you've built credibility and recognition into your brand through consist

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nt use of graphic identity techniques.

#2 "Hook" customers with persuasive writing and a "call to action"

Make a habit of doing these two things: Use persuasive words that "hook" their interest, and include a well-defined call

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to action in every piece. When writing marketing pieces, what can you do to make them more effective? Apply these basics:

- Know who you are writing for and keep their preferences in mind as you write each word.

- Put your message i

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

terms of "you" rather than "I" or "we." People don't care about what "we" offer; they care about how your product or service can make their lives better.

- Make it clear what your readers should do, think, or believe as a result of r

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eading the information you present.

- State your intention as a command--known as a "call to action." It can be as simple as "Call Today" or "Order It Now."

The results? The whole point is to encourage your prospects to take action!

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hether it's to send an email or pick up the phone and call you, using precision wordsmithing persuades your prospects to take action...now!

#3 Use digital photography and illustrations to add "kick" to your marketing pieces

A

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o-hum marketing piece generates few calls. What a waste! Learn the ins and outs of working with digital photography and illustrations -- so much easier with Internet resources galore to choose from.

A few quick tips:

- Place your str

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ongest image in the top half of the page where it will get the best visibility.

- Using one large picture makes a stronger impression than several smaller ones.

- Group several small pictures so they collectively form a single elemen

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

.

- Juxtapose a small picture with a larger one for contrast.

The results? Photos and illustrations help you add the "eye" appeal that translates into "buy" appeal.

#4 Jazz up your layouts so your most important points stand out<

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

/b>

Break up monotonous lines of text with attractive "pull quotes" or "call-outs," which make critical information stand out on the page. To create a pull quote, just copy a provocative or challenging statement from your text and pas

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e it into a different position on the page using large, contrasting type. Add decorative quotation marks, border it with lines, or place it inside a box to jazz it up.

The results? The points of interest you've added draw the reader's

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eye to the exact point you want them to remember.

#5 Ensure professional results by using the right file formats

You've just created a flyer that will be printed and mailed to your clients. To finish it off, you import a need

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d graphic from a website and send your file to the printers. Ouch! The resulting graphics looks blotchy and amateur in print. What went wrong? Graphic file formats for the Internet (72 dpi, low-resolution JPG and GIF) and file formats

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

for offset printing (300 dpi, high-resolution TIF and EPS) are totally different animals. In this case, you've used the wrong file format and resolution for your purpose.

The results? Choosing the right file formats gives you a profes

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ional-looking document with clear images and the quality you want.

Start using these five easy techniques to add pizzazz and personality to your marketing pieces now, and you will "hook" new clients immediately.

© Karen Saunders 200

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Just Other Articles - Capture Clients With Words That 'Hook' And Graphics That 'Kick!'

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