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There are thousands of business cards on the market. Millions and b

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

illions even. What you need is a business card that creates value f

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r your customer and sets you apart from the crowd. Your business ca

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d has to shout without being over the top or considered unprofessio

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

al. How do you do that?

You have to provide the right imagery and

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he right word choices. Word choices are vital when creating a busin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ess card. A customer wants to look at a business card that tells th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

m what they need and why they need it. They don't simply need to kn

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

w you provide a service. They need to know why your service is over

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the top. They also need you to convince them to come see you.

T

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e Business Card Call To Action

The simplest way to attract at

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tention is to place a call to action on your business card. Tell yo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r customers to present the card for a discount, or to call (insert

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

our name) and they'll get X for free. Such offers not only encourag

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

someone to pick up the phone but they let a customer know that the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r efforts will be rewarded.

Your business card should also contain

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

factual and helpful information. Never contain information or prom

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ses on a business card you can't fulfill. These will ultimately com

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

back to haunt you and hurt you in the end. Customers treasure hone

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tly and value above all else when engaging in business interactions

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Who holds a conference in December anyway? But, since it was a paid speaking engagement, I decided what the heck. I should have had a clue as to how things would go when I sat on the runway with an engine light malfunction for two hours. Consequently, I missed my dinner engagement when that turned a 90-minute flight into one that lasted four hours. Remember when airlines distributed snacks? Forget it. We got free head phones for a flight too short for a movie. Who can eat headphones anyway?

The best way to get more sales and new customers is to let them find you by making yourself visible in the market place. No matter what you sell, thousands of people want it, they just need to know how to find you. These are called your ideal customers or pre-sold customers.

How can performance appraisals be valuable if managers and employers don't understand the point? It's time to stop focusing on the past, and blaming in performance appraisals, and look to the future to improve performance. When managers look to the future the whole appraisal process becomes more useful, and much more comfortable.

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Just Other Articles - Business Cards - Don't Be Shy, Your Business Depends On It!

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