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Just Other Articles - Does Your Marketing Plan Include A Crystal Ball? It Should
Are there times you wish you had a crystal ball?
If you could only see how things were going to turn out, it would be so much easier to make the correct decisions now.
What marketing activities sh
If you could only see how things were going to turn out, it would be so much easier to make the correct decisions now.
What marketing activities sh
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ould you do? How much
should you spend on marketing? What products and
services should you put the most marketing muscle
behind?
Instead we're forced to make decisions on a daily basis, hoping those de
Instead we're forced to make decisions on a daily basis, hoping those de
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
isions will lead us to where
we want to go and make our business successful.
Well, there is a way you can use the power of a future vision to help you reach your goals
There is a way to help you m
Well, there is a way you can use the power of a future vision to help you reach your goals
There is a way to help you m
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ke decisions along the way and increase the chances your business will end up exactly where
you want it to be - abundant with clients and wildly successful.
You can do it by using visioning to cement your
You can do it by using visioning to cement your
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
desired outcome in your mind, just like the picture
you'd see in a crystal ball. The best part is,
YOU create the picture!
It's called visioning and it works!
Visioning is a powerful exercise. If
It's called visioning and it works!
Visioning is a powerful exercise. If
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
you're not
familiar with it, or you've never done it, I invite
you to try it.
If you are familiar with visioning, when's the last time you sat down and envisioned the success you want to create with your
If you are familiar with visioning, when's the last time you sat down and envisioned the success you want to create with your
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
business?
If it's been more than six months, I encourage you to sit down and go through the process again.
Give it a try ... you'll be amazed at the results
I invite you to sit back, relax and crea
If it's been more than six months, I encourage you to sit down and go through the process again.
Give it a try ... you'll be amazed at the results
I invite you to sit back, relax and crea
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
te the vision
for your future success.
First, read the rest of this article, then sit back and close your eyes. Answer each of the following questions. Don't just answer them verbally or on paper. Answer t
First, read the rest of this article, then sit back and close your eyes. Answer each of the following questions. Don't just answer them verbally or on paper. Answer t
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
em by "seeing" the answers in your mind.
If it helps, record your own voice, asking these questions, then do your visioning exercise as you play back the recording.
Be sure to create a vivid vision of your
If it helps, record your own voice, asking these questions, then do your visioning exercise as you play back the recording.
Be sure to create a vivid vision of your
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
future
success. Paint this picture however YOU want it
to be. It's your future. It's your business.
It's your life. Make it what YOU want it to be.
Don't be afraid to dream BIG!
Here we go:
F
Here we go:
F
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
st-forward in your mind to exactly one year from today.
(Okay, I know that sounds a little weird, but just play
along ... this stuff really works!)
Visualize what your business looks like.
Think back to
Visualize what your business looks like.
Think back to
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ll you've accomplished over the past year.
What successes have you had?
What does your office or place of business look like? Picture it inside and out ... the location, the furniture, the view out your
What successes have you had?
What does your office or place of business look like? Picture it inside and out ... the location, the furniture, the view out your
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
indow.
How many clients do you have? Are they happy? Are they sending you raving testimonials? Are they referring all their friends?
What products and services are you selling? Which ones are most po
How many clients do you have? Are they happy? Are they sending you raving testimonials? Are they referring all their friends?
What products and services are you selling? Which ones are most po
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ular? How many are you selling each month?
What new knowledge and capabilities do you have? How are you using it to help others and to be successful?
How much are your weekly bank deposits? What's the bal
What new knowledge and capabilities do you have? How are you using it to help others and to be successful?
How much are your weekly bank deposits? What's the bal
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ance
on your bank statement? How much money is pouring in from
your online store?
How many hours a week are you working? Are you tired? Are you full of energy? Are you happy? Fulfilled? How are your
How many hours a week are you working? Are you tired? Are you full of energy? Are you happy? Fulfilled? How are your
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
elationships with your family and friends?
What kind of car are you driving? What does your house look like? Have you taken any big vacations? Done anything else memorable? What else do you see?
Soak
What kind of car are you driving? What does your house look like? Have you taken any big vacations? Done anything else memorable? What else do you see?
Soak
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
t all in. It's really here. You've worked hard
for the past year but you've achieved your dream.
You are a success!
When you are done ...
Remain quiet for a few minutes. Then open your eyes.
You are a success!
When you are done ...
Remain quiet for a few minutes. Then open your eyes.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
Take a few minutes to write down what you saw. Then keep this
written vision statement handy. It's great to be able to pull it out and read it, especially when things don't seem to be going your way.
Take th
Take th
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
time to review it monthly, or even every couple of weeks. This vision becomes a magnet, pulling you toward the success you want to create.
It will cause you to do things to turn your vision into reality. It'
It will cause you to do things to turn your vision into reality. It'
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
actually quite amazing how it works. And the best part is it doesn't take much time and it doesn't cost anything.
I invite you to try it and see how far your business grows.
(C) Copyright 2005 Debbie LaChus
I invite you to try it and see how far your business grows.
(C) Copyright 2005 Debbie LaChus
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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