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Attract even more people to your event by giving them something EXTRA for sign

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing up. Spell out in your marketing materials what your registrants will recei

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ve for registering. For example, state that they will receive a confirmation e

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

mail with one of these incentives included:

A valuable white paper

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on the event topic

Copies of recent articles by the speaker(s)

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

A form to supply questions to the speaker

A registrant list

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

A link to the recorded event after the event

These extras

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

can be strong influencers on your registrants in making their decision to sign

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

-up for your event. Additionally, by continuing to sell after the sale, you ca

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n reduce the likelihood that "buyer’s regret" will cause the registrant

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to cancel or become a no-show.

How Do I Find Irresistible Extras?

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Start by thinking about complimentary content that you may already have at y

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

our finger tips. Ask your speakers if they have valuable content that you coul

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d use to help increase attendance. Then select the item that offers the most a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

dded value to your registrants.

Bonus Tip for RegOnline Users
In

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

our confirmation emails, you can upload and provide a link to your documents o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r PDFs. This will AUTOMATICALLY include your extras to registrants. You can a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lso share your registrant list or other valuable event information with regist

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rants by sending them a secure, real-time link to a custom report. The recipie

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nts will always see the most current data without your having to rerun reports

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In and of itself, change is prevalent in your organization. Compounding this are the changing demographics of the workforce on top of issues such as management of strategies for new revenue growth, planned culture shifts and initiatives to contain costs.

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There are many factors that influence a customer’s decision to buy, and price isn’t the most important. The problem is that you think it is. You’re so busy focusing on the price that you are forgetting about the value of your product and your customer, causing you to lose sales that could be yours!

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