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Yes, yes, we've heard it all before... loads of life coaches, consultants and therapists are struggling to make a decent living but still stick at it because they love their job.

Want to know why nearly ever

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y coach or consultant out there will always struggle?

...if you're one of them then you're not going to like this one little bit...

It's a lack of CREDIBILITY

BUT before you hit the DELETE key just bear wi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

th me...

This lack of CREDIBILITY has a cause...

lack of FOCUS.

If I have a particular thing I'd like to improve in my life or business, wrongly or rightly, I will seek out and trust the advice of a SPECIA

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

LIST over a GENERALIST any day of the week.

And that's the problem - LIFE, MARKETING and BUSINESS - is just too general.

If you want to become truly attractive and have CREDIBILITY you need to stand for so

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

mething. If you're a generic life coach then know this. People want to be able to turn to someone for a SPECIFIC area of LIFE - this could be relationships, health, wealth etc.

The same is true if you're a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

generic business or marketing consultant. People want to find the person who can help them with a SPECIFIC challenge unique to their BUSINESS. You could choose a niche based on a situation - say Legalised Ta

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

x Dodging, Setting Up Automated Business Systems, Getting People Working Harder, Cutting Marketing Costs etc. or you could focus on a particular business-type such as - Solo Business Owners, Entrepreneurs,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Manufacturing Companies, Coaches, Speakers etc.

So ditch the shopping list right now - you can't be the best at everything - and even if you are no-one will believe you. Choose to be the best (or look the be

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

st) at ONE thing. Because as soon as you focus, your CREDIBILITY will skyrocket. You'll have instant ATTRACTION just by getting clear about who you are, what you do and who you do it for.

Let me introduce M

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ollie McDonald

She has a fun, rewarding job and makes all the money she needs. She gets to add value and improve people's lives every day. She loves her job and I'd hazard a guess that she gets as much, if

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ot more, satisfaction than any Life Coach does from her work.

And yes... she gets to coach, cajole, support and work with inspired clients who want to make a change in exactly the same manner.

Is she doing

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

anything drastically different to all the Life Coaches who are struggling? I know she's not!

But she has done ONE thing differently. She's tapped into a profitable niche and provided a solution to a genuine

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

gap in a considerably HUGE marketplace. In fact 90% of New Year's Resolutions lead into this one niche perfectly.

Mollie is a slimming coach. She reveals how she does it here... http://www.bookshaker.com/p

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

roduct_info.php?products_id=60

Finally, 4 top tips for finding your niche...

1. "Me Too" businesses are never in as high demand as unique specialists

2. Would you trust your GP (General Doctor) to do brain

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

surgery or would you prefer to be in the hands of a brain specialist?

3. People don't buy coaching/consulting etc. - they buy the solution. What's their big challenge and what's your solution?

4. When you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

get VERY focused on solutions to problems - you'll be able to make a strong "Targeted Promise". The result? People will seek you out!

Why do some people seem to magically attract new business while others

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

face rejection after rejection? Can you really get more business success by doing and spending less? The Answer Is Yes ==> http://www.gorillaswantba

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ou are free to publish the following article in its entirety in your eZine or on your website. Our only condition is that you MUST keep the information about the author,(c) notice and resource box at the end

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

intact. Please let us know when you use an article by sending us an email... mailto:howto@leanmarketingpress.com Use this article to make money - sign up here... http://www.bookshaker.com/affiliate_info.ph

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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