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It's an October evening and your major reception for donors has just begun. Turnout is substandard and most of the attendees

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

are women. Can you say, "World Series?" Sure, I knew that you could!

Every organization should create an annual PR and mar

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

keting calendar so that it can avoid the World Series' of the world, as well as take advantage of dates of significance. Wit

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

h a couple of months left in 2006, now is a good time to begin filling out your 2007 calendar. here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

/marketing.about.com/od/marketingtools/l/blmktgcaltemp.htm">Here's a template to help get you started.

Start inside the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

organization and work your way out. Don't try to do this alone. Everyone in your organization has a little different perspe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ctive and can help come up with some dates that you wouldn't know. Are there company anniversaries, holidays or closings to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

consider? Do you already have special sales events scheduled? How about trade show appearances? Any new products, services o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r new locations planned?

Now, let's head outside the organization. What's happening in the lives of your suppliers and cust

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

omers? How about in your industry? Any trade association meetings or conferences? Are major white papers, reports or industr

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y research planned?

Often your best opportunity for press coverage comes from special industry reports and stories that the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

media has on its editorial calendar. So, start collecting editorial calendars from business and trade media that cover your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

business. Also, see if your local media have editorial calendars. All of the American City Business Journals have their edi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

torial calendars online. Go to Bizjournals and drill down to your met

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ro area from there.

Also, fill in the holidays and sp

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ecial events for the year. And don't forget smaller holidays or those with significance to your faith and to other relig

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ions. You might find one that sparks a thought for a story idea or a special promotion. Be sure you add major elections and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sporting events, as well as major local events.

Think seasonally as you assemble your calendar. Back-to-school, tax season,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

vacations, heating and cooling seasons: all of these can be harnessed for their marketing and PR value.

Once you have all

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the dates plugged in, you can start scheduling your own PR and marketing specific programs and tactics for a successful 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When it comes to being successful on or off the internet, it's all in the Advertising! We've all seen this hold true with so many products. If you can capture a large audience with a simple idea or a New and Improved product, you can amass an enormous response in a very short period of time.

How many of us are really in the position of choosing which employer we will work for? If you are actively engaged in seeking work the pressure to accept the first offer that comes along seems irresistible.

Meeting planners are increasing their event popularity by huge margins because of the power of integrated and automated email marketing. With a system you can schedule and automate all of your correspondence with prospects and registrants in advance... increasing event attendance with more timely, more frequent, and easier-to-take-action-on communication.

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