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Just Other Articles - From Playing Card to Business Card
Without the development of the printing press in 1445 the Renaissance may never have happened, and Johann Gutenberg the inventor certainly did not know he was sowing the seeds of the business card entrepreneur’s bonanza we have today. What civilisation gained from Gu According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product tenberg’s invention is incalculable. Visting Cards Visiting cards (also known as calling cards) first appeared in China in the 15th century, and the earliest European form of visiting cards appeared in France in the 17th century during the reign of Louis XIV – “Le R ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in i Soleil”. They were normal playing cards on which visitors wrote their signatures, promissory notes and other messages. The cards were just a little smaller than the size of a man’s hand. As time went by, these visiting cards further developed into greeting and ot lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. er cards. The business card evolved from the Visiting card over time, but through it’s evolution it’s purpose remains the same. Trade Cards Trade cards, another early form of the Business card, existed in England around the same time. Trade cards were used as a fo here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe m of advertising and sometimes contained a map directing potential customers to merchant stores, as there was no form of street numbering system at the time. Other printing materials, such as newspapers, has not yet caught on as a vehicle for business marketing, so t d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro e earliest Trade cards were printed and issued using a letterpress method. However, copperplate engraving became the most popular method of producing the cards by the 18th century, and up to the 19th century, Trade cards were printed using a single colour (monotone). ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc But as businesses thrived throughout the Industrial Revolution, so did the production and distribution of Trade cards. Lithography Around 1830, lithography using several colours became an established method in Europe and was the primary method for printing cards. easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi s printing techniques became increasingly advanced, Trade cards became more elaborate, with pictures and full colour designs. Since colour images were not widely available, these cards became collector’s items, and as the hobby elevated, many tobacco companies put th nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically sporting celebrities on one side and photos with text about their products on the reverse. This was the start of the modern day trading cards. Meanwhile, Visiting Cards arrived in Europe around the middle of the 1800’s. Calling Cards arrived Visiting Cards, or “C and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ lling Cards” as they became known, were essential to the 19th century middle classes.
The initial letters on personal Visiting “Calling Cards” denote French words: p. f. – congratulations (pour feliciter) p. r. – expressing one’s thanks (pour remercier) – even ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi f one is presented with flowers p. c. – mourning expression (pour condolence) p. f. N. A – Happy New Year (pour feliciter Nouvel An) p. p. c. – meaning to take leave (pour prendre conge) p. p. – if you want to be introduced to anybody, send your v ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a isiting card (pour presenter) Soon, the Business card evolved from a fusion of traditional trade cards and visiting cards. A distinction between “business” and “visiting” cards quickly developed with the ornate Visiting card serving social obligations only, whilst B dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod siness cards on the other hand, were used solely for promoting business. It was considered to be in very poor taste to use a Business card when making a social call. These days, the modern business card is used primarily for the purpose of promoting a business, but cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin t also serves as a calling card. First Salesman’s Business card Whilst Visiting Cards were at first the domain of the upper classes, and trade cards were made to advertise and promote particular firms, the salesman who did the footwork calling on prospective clients tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen needed a means to exchange information in a simple, concise manner. To fill this void the Business card was introduced with address or telephone contact information in fancy printing and graphics. Today, the salesman’s Business card takes on many forms, including cu t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel tom die cut shapes and sizes, with glossy coatings and top quality photo graphics. Business Card Printers Turn to Plastic Known for their durability, plastic business cards were manufactured using a variety of plastic substrates, including but not limited to: Polyst ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust rene, Polyvinyl chloride (PVC), Polyethylene, Polypropylene, Polycarbonate, Polyester and synthetic Papers. 20th century advances in printing technologies and synthetic materials made it possible to print liquid inks onto plastics. In addition to the wide range of c y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products mmercial applications of this technology. Today in the 21st century the more adventurous entrepreneur Business card printer has developed an array of sophisticated products. These include Silk art board, single and double sided Business cards, quality labels, compli . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de entary slips, letterheads for all industries in superior quality papers, and laminated single and double sided Postcards for all occasions. All of which can be designed on line and uploaded to your personal computer. A boon to the busy firm requiring special needs. elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip For the rest of the world, the exchange of business cards has become common even for social introductions. Even today, some people still carry “personal” Business cards which contain only personal contact information and have no relation to their employer or business tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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