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Does the thought of marketing your business drive you to chocolate? If “getting the word out” makes you feel overwhelmed, you’re not alone. After coaching over 1,200 men and women the last four years I’ve discovered big differences b

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

etween the genders and how we handle the challenges marketing throws at all small businesses.

Women Still Not Taken Seriously in the Business World

Did you know women are starting businesses at 2-4 times the rate of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

en? Women-owned businesses employ more people than the Fortune 500 combined. But businesses owned by women are often still not taken seriously.

My book, “Testosterone-Free Marketing: The Yin and Yang of Marketing for Women” is abou

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

why marketing and sales make many women uneasy and what they can do about it to enjoy more success and put more profits in your purse.

Can’t Relate to “Testosterone-Heavy” Marketing?

Many women can’t relate to pushy

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

sales and marketing tactics about guns and guerrillas found in most marketing books, tapes and seminars. Women want to create relationships, not warfare. The rest of our lives are about building connections and extending a hand in fr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

endship. We hate being pushy or annoying. So we wait for others to initiate a purchase. This is especially true for women raised to be “a good girl” and not “toot their own horn.” Our conditioning and how we were raised as girls imp

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cts our success and cash flow.

Talented Women at the Crossroads of Success

One woman I coached had a delightfully outgoing personality and a network marketing business. She is an amazing story of a person who used h

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

er company's products and was cured of two chronic, debilitating disease conditions.

Susan was comfortable signing up people to her business opportunity who she believed would benefit from her company’s product. These people became cu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tomers and ordered the product faithfully. But to create a business that would generate a full-time income she knew she must recruit business builders. She asked, "Gosh Denise, why would they possibly be interested in me?"

It was dif

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

icult for her to admit, but Susan realized with the people who needed the product for their health she felt a bit superior, needed and adored. She even gave the product away but her husband put a stop to that. With business builder typ

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s she didn't feel superior, adored or even equal.

We all have something of value to offer others even if it's not as easy to see on the surface as being beautiful or being rich. Your uniqueness will be the reason people will want to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

do business with you. If you feel inadequate when you compare yourself with others, it’s not a business problem - it’s a self-confidence issue.

I’ve helped many women in a myriad of businesses from professionals with doctorates to bu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

iness newbies to boost their sales and enjoy more freedom. To discover how my “Testosterone-Free Marketing” can help you, go to http://www.MarketingForHer.com and click on “Get the Book!” Nurturing Women Can Have Abundant Cash Flow,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

oo

Women often bring to their home-based businesses the same nesting, nurturing characteristics as at home. They also bring the expertise they have around their products and services. Marketing and sales is out of their comfort zone

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

. But more “product knowledge” will not help most women to sell more and create more cash flow. Marketing and selling skills absolutely necessary to create abundant cash flow even if we do it far differently from the men.

Th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Secrets of Asking and Receiving in the Business World

Marketing is about asking for what you want. In personal relationships its often wise counsel to wait for others to call you, in business it’s counter-productive. We ca

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

’t wait for customers to approach us the way we waited for the cute boy who sat next to us in high school History class to call for a date. Yet, I’ve talked with countless women business owners who do this. “Testosterone-Free Marketi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ng” will teach you to ask without asking so it’s painless and more profitable.

Business will come to you, when you let the world know you are here, you are competent and you are ready. To get the book go to http://www.MarketingForHer

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

com and click on “Get the Book!”

Gaining the Tools to Succeed in Your Business Your Way

Some industries are still testosterone-heavy but many ‘old dinosaurs’ holding women back have retired and moved on. My book wil

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

help you understand yourself as a woman and provide strategies that are friendly, let you relax and be yourself rather than dodge bullets. When you discover these keys, your cash flow will soar and your self-confidence will grow, too

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Find the best wholesale business for you, for your personality, your goals and your capital. Learn about 7 different wholesale businesses.

It's really not hard to figure out which franchises are the most successful. You see them advertised on television and on billboards, hear them advertised on the radio, and cannot drive through a shopping center anywhere in the US without passing one or more of them.

It is a very risky business person who believes that the product will create the need. We may argue that IBM and Microsoft with the desktop PC and DOS and then Windows is the exception and, the internet is certainly in many cases creating a need. However, it could be argued that the need was waiting patiently dormant for the innovators to play catch up. In other words, Sci-fiction movies from the 50's through the 60's and TV shows like Star Trek had already created the need for high tech tools and toys.

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