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Cleaning companies have a variety of marketing methods open to them for gaining new clients.

· Telesales
· Yellow pages advertising
· Thompson’s Local Directory
· Mailin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

g lists
· Leaflet drops
· Newspaper advertising
· Journal advertising
· Direct selling
· Internet advertising

In my own experience cold calling on companies ha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

not met with any success. Most companies who want cleaning carried out already have cleaners in place and they will only change them if they think they can get it done cheaper or if th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ey are dissatisfied with the cleaning. Managing to locate a company who are in the process of making a decision about their cleaning and telephoning them at that moment in time is a ver

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

long shot. You must make the decision as to whether it is cost effective to tie somebody up on the telephone for long hours for possibly little return. If for example your cleaning cov

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ers a very wide area such as a whole region of the UK then it may be worth it, but if you are restricted to a small area then probably not. What you may end up with are a lot of calls t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

give quotes simply because the company wants to see if they get their cleaning done cheaper than at present. Even in these circumstances and you submit a quote which is cheaper they st

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ill may not have the impetus to change if they are happy with their present regime. However you do end up on their files for that day when they do finally decide to change. So you could

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

get a call one two or even three years down the line.

Advertising in the yellow pages is probably a must, as despite the advent of the Internet people do still use yellow pages to find

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

services they require. At least this way the company are calling you for a quote so are more likely to actually require cleaners. From the point of view of closing a sale it is better

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

f the client has chosen you rather than the other way round. The only problem with advertising in the yellow pages is one of cost. There are probably a large number of firms advertising

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

their services that you are in direct competition with. Consequently you have to make your advertisement stand out from the others. To do this is a very costly exercise but ultimately

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hould be worth it for the amount of new business it brings in.

Advertising in Thompson’s directories I find difficult to comment on. Whilst being cheaper than Yellow Pages in my own ex

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

perience it has brought in very little new business.

Using a Mailing list and contacting companies with a sales letter, like telesales is a matter of chance. Again you have the time fa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tor to pay for plus the postage plus the cost of buying in a mailing list if you do not put one together yourself. Putting a mailing list together is a very time consuming business. I k

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

now because I have done it, and again in our experience it brings in very little new business. If you have a high advertising budget then it may be something that you consider worthwhil

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

.

As far as advertising in local newspapers is concerned this can become very costly for little or no return so I would not recommend this to any new cleaning business. Possibly with c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

arpet cleaning and window cleaning you will have more success. However the take up from your advertisement will mainly be domestic customers not commercial concerns. Likewise advertisin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

in specialist journals is a costly exercise but possibly worthwhile if your budget is large enough. However you have to research the journals carefully to make sure that the companies

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

you are trying to target actually subscribe to these and more importantly read them.

Leaflet drops, direct marketing and Internet advertising will be covered in part two of the article

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Truck wrap advertising is changing the way outdoor advertisers reach out to their target consumers. Because trucks are able to move from place to place and offer a wider working space for marketers to place their information, more companies are going for it, as opposed to simply placing their vinyl graphic ads on smaller cars.

So many groups in our community like to do carwash fundraisers. In fact you can find carwash fundraisers on a sunny Saturday in almost any city in the United States. Unfortunately, what we do not see a lot of is post cleanup after the car wash fundraiser events.

Learn how to promote your medical practice and become an expert in your field with these 6 proven tips from Aurora Information Technology, Inc.

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Just Other Articles - Marketing Options For Cleaning Companies - Part One

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