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Just Other Articles - Embracing The Future - Marketing Yourself, Your Business And Your
Introduction
Many businesses and organisations have a perception that marketing means promotions and advertising. They think being good at marketing is producing a glossy brochure and having an ad on the local radio or television. But marketing is much more than slick promotions and expensive pamphlets. It is about a process and having a clear strategy. It is also ab
Many businesses and organisations have a perception that marketing means promotions and advertising. They think being good at marketing is producing a glossy brochure and having an ad on the local radio or television. But marketing is much more than slick promotions and expensive pamphlets. It is about a process and having a clear strategy. It is also ab
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
out structuring every aspect of your business to include a marketing function.
It is also about understanding marketing strategies, the tools of marketing and the language of marketing. Many people are frightened or are put off by the jargon and concepts put forward by so called marketing experts.
This article attempts to simplify the process. To provide a "how to" of what
It is also about understanding marketing strategies, the tools of marketing and the language of marketing. Many people are frightened or are put off by the jargon and concepts put forward by so called marketing experts.
This article attempts to simplify the process. To provide a "how to" of what
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
's required to develop winning marketing ideas.
Many people also believe they are too busy or don't have enough time or energy to develop marketing ideas. It doesn't have to be difficult or complex.
Many great marketing strategies are very simple and straightforward.
In fact, I believe everyone has a great marketing idea inside of him or her just waiting to come out! What
Many people also believe they are too busy or don't have enough time or energy to develop marketing ideas. It doesn't have to be difficult or complex.
Many great marketing strategies are very simple and straightforward.
In fact, I believe everyone has a great marketing idea inside of him or her just waiting to come out! What
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
’s stopping you from taking the next step?
My goal is to help you overcome any procrastination and provide a framework where your ideas can grow and prosper.
How will I know if I've been succesful?
Well if I've been entertaining and informative - I'm in the "Edutainment" business. And if I've delivered what I call the "Three H's".
My goal is to help you overcome any procrastination and provide a framework where your ideas can grow and prosper.
How will I know if I've been succesful?
Well if I've been entertaining and informative - I'm in the "Edutainment" business. And if I've delivered what I call the "Three H's".
- HEAD - provided informa
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
tion and knowledge that's tapped into your head. Some useful piece of new knowledge or information that's got your brain ticking over.
HEART - Tapped into your emotions. Moved you in some way. Made you smile, laugh or get excited.
HIP POCKET - I have yet to find anyone not interested in money. My goal is that in this session you will pick up
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
something - a new idea, contact or concept that will help you make more money.
Why marketing ideas are important?
Ideas, creativity and the ability of turning these into practical strategies will become the hallmark of successful businesses in the new millennium.
Leading organisations will tailor all of their activities around these concepts to create
Why marketing ideas are important?
Ideas, creativity and the ability of turning these into practical strategies will become the hallmark of successful businesses in the new millennium.
Leading organisations will tailor all of their activities around these concepts to create
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
a culture where ideas, innovation and a can-do marketing attitude are fostered.
Truly successful companies are now doing this by building brands and customer loyalty around these names and symbols. It is the brand and the marketing processes around the brand that are the assets of new companies in this information age.
With the huge amount of change happening - businesses
Truly successful companies are now doing this by building brands and customer loyalty around these names and symbols. It is the brand and the marketing processes around the brand that are the assets of new companies in this information age.
With the huge amount of change happening - businesses
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
and groups that are quick, nimble and have an ideas focus will have the potential to carve out new niches.
They will be marketing and media savvy.
In today's highly dynamic global business environment, truly successful leaders will know how to harness both marketing ideas and the power of the media.
We are living through some of the largest social and economic changes we'
They will be marketing and media savvy.
In today's highly dynamic global business environment, truly successful leaders will know how to harness both marketing ideas and the power of the media.
We are living through some of the largest social and economic changes we'
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ve ever faced.
We're in the midst of a great gold rush, the likes of which we haven't witnessed in a hundred years. Marketing ideas are the gold of the 21st century.
What is marketing?
What does marketing mean to you?
How would you define marketing?
If you believe marketing is about selling or promotions, you're only partly right. Marketing is much more.
Here is
We're in the midst of a great gold rush, the likes of which we haven't witnessed in a hundred years. Marketing ideas are the gold of the 21st century.
What is marketing?
What does marketing mean to you?
How would you define marketing?
If you believe marketing is about selling or promotions, you're only partly right. Marketing is much more.
Here is
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
my definition I give to clients, customers and people who attend my presentations and workshops.
Marketing is...
Take a
Marketing is...
- What you do to ultimately get or keep a customer.
- About positioning.
- About process
- Entering a new paradigm. It means structuring every activity within your business to meet the needs of your customer.
Take a
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
oment to compare your views on marketing with the latest thinking on marketing.
Are you prepared to shift? To see how marketing touches on every aspect of how you interact with customers and how you run and operate your business.
If you've been able to shift your focus and change your attitude on marketing its now time to move on and develop your BIG MARKETING IDEA.
To
Are you prepared to shift? To see how marketing touches on every aspect of how you interact with customers and how you run and operate your business.
If you've been able to shift your focus and change your attitude on marketing its now time to move on and develop your BIG MARKETING IDEA.
To
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
p 10 Reasons Stopping People Achieving their BIG MARKETING IDEA
Many people never achieve their true potential in achieving their goals, dreams and aspirations. From my experience as a broadcaster, manager and marketer here are my Top 10 reasons stopping people from achieving their big marketing idea.
1. Not believing it can be done.
The belief system has to be really
Many people never achieve their true potential in achieving their goals, dreams and aspirations. From my experience as a broadcaster, manager and marketer here are my Top 10 reasons stopping people from achieving their big marketing idea.
1. Not believing it can be done.
The belief system has to be really
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
strong. You really have to believe you can do it to overcome the hurdles. In 1992, the 500 farmers who started this Co-operative with $5000 must have had a really strong belief system they could make it work.
2. Doing Nothing.
Some people just don't know what it takes. Instead of starting on a path they do nothing for fear of doing the wrong thing.
3. Don't think they ha
2. Doing Nothing.
Some people just don't know what it takes. Instead of starting on a path they do nothing for fear of doing the wrong thing.
3. Don't think they ha
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ve an idea or solution to a problem.
Some people keep their ideas and solutions locked up inside them and neither see them or acknowledge them. It often takes an outsider to bring them out. Why not get an outsiders view of the challenge and brainstorm some solutions.
4. Not believing you can make money out of it.
You often hear people moaning about being stuck in a job be
Some people keep their ideas and solutions locked up inside them and neither see them or acknowledge them. It often takes an outsider to bring them out. Why not get an outsiders view of the challenge and brainstorm some solutions.
4. Not believing you can make money out of it.
You often hear people moaning about being stuck in a job be
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
cause it pays the bills or doing something because that's the way it's always been done. People are motivated by the need for food and shelter and your need to believe you can make money from your idea or solution.
5. Don't have time?
Many people are caught up in the rush and "busyness" of today's life. I'm not suggesting you add more to your life by adding an extra action
5. Don't have time?
Many people are caught up in the rush and "busyness" of today's life. I'm not suggesting you add more to your life by adding an extra action
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
point, job or task to your "To Do List". I'm recommending you do less and eliminate something! If you watched one hour less of television per week that would give you 52 hours. What would you do with 52 hours of extra time?
6. Don't have enough resources?
People often say they need resources - money, infrastructure, computers, printers and the like. But how much money doe
6. Don't have enough resources?
People often say they need resources - money, infrastructure, computers, printers and the like. But how much money doe
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
s it take to write an idea down and then communicate it to someone else?
7. Persistence!
You're likely to come up against a 100 barriers before you succeed. Persistence is vital in breaking through the barriers.
8. Is it practical?
Is the idea or solution practical and does it work? Take the example of NASA in the US. They spent a million dollars developing a ballpoint p
7. Persistence!
You're likely to come up against a 100 barriers before you succeed. Persistence is vital in breaking through the barriers.
8. Is it practical?
Is the idea or solution practical and does it work? Take the example of NASA in the US. They spent a million dollars developing a ballpoint p
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
en that works in zero gravity! The Russians gave their cosmonauts pencils.
9. Are you afraid?
Many people are afraid of many things - success, failure, rejection or just being different. These fears can become barriers.
10. Not being ready
Many people are aware that what they're doing is not what they really want to do and creating barriers for others. They recognise the
9. Are you afraid?
Many people are afraid of many things - success, failure, rejection or just being different. These fears can become barriers.
10. Not being ready
Many people are aware that what they're doing is not what they really want to do and creating barriers for others. They recognise the
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
need to change and shift their thinking. They're just not ready at that moment in time to make the change.
So that's what's stopping people from putting in practice their BIG MARKETING IDEA.
What are the success factors for Marketing Yourself, Your Business and Your Co-Operative?
10 Tips on Marketing
In summary here are 10 Tips on marketing.
1. Clarify your mis
So that's what's stopping people from putting in practice their BIG MARKETING IDEA.
What are the success factors for Marketing Yourself, Your Business and Your Co-Operative?
10 Tips on Marketing
In summary here are 10 Tips on marketing.
1. Clarify your mis
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
sion.
2. Have a plan and set some goals and strategies.
3. Know your strengths and build on these.
4. Identify and talk to your customers.
5. Find out who your competitors are?
6. Put a value on your service.
7. Let people know about your service.
8. Add value to existing services.
9. Differentiate your service from others.
10. Evaluate and review on a regular basis
2. Have a plan and set some goals and strategies.
3. Know your strengths and build on these.
4. Identify and talk to your customers.
5. Find out who your competitors are?
6. Put a value on your service.
7. Let people know about your service.
8. Add value to existing services.
9. Differentiate your service from others.
10. Evaluate and review on a regular basis
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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