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Think about all those Cracker Jacks you ate as a kid. What’s your lasting memory? I’m guessing it’s not the taste, but the surprise inside – that tiny package that contain

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ed a simple puzzle, brain teaser or temporary tattoo. Today, I still glance over my kids’ shoulders reliving fond memories every time they open one.

The goal of promotion

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

l marketing for your small business is to put a smile on the face of the recipient, and give them something to remember you by when you call. It goes beyond the traditiona

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

postcards and newsletters approach. It’s 3-D, and it provides perceived value, regardless of the cost.

Few people will unceremoniously toss out a box without checking fi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rst to see what’s inside. Similarly, if the envelope has a lump in it, people are likely to open it and take a look. That hope of hidden treasure makes folks pay attention

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Success Handler Action: If you’re thinking about including promotional items in your marketing campaign, here are some things to consider. (If your small business is sel

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ing promotional items, use this as a value-add to help your customers define their goals):

What do I hope to accomplish and what response am I looking to receive? Where p

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ossible, quantify the expected results: “We’ll send this to 150 targeted prospects, follow-up with every one by phone within three weeks, and set sales appointments with 2

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

.”

Who am I going to reach? Determine your perfect target audience. Is it your current prospect and/or customer list, members of the Chamber, a purchased mailing list, or

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

some other group? Be specific.

With your team, brainstorm some creative ideas that might attract potential customers. Choose a theme that best supports your products and

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ervices, and your image.

Identify every component of your promotion: action steps, timeline, responsibility assignments and how you’ll follow-up with prospects.

Create a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

budget. Remember to include all costs and when they will be incurred.

Let everyone know when the promotion begins so they can track results. Share progress with your ent

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

re team.

Good Examples: An equipment manufacturer developed a two-part promotion to introduce existing clients to a new product line and upgrades. The first piece was a c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

stom-designed box containing candy (“One Sweet Deal”), along with a business reply card that asked questions tied to the new equipment. The second was a similar box contai

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ning a glass jar (engraved with the manufacturer’s logo, of course). Inside was a brochure and note thanking the recipient for responding. Throughout the year, the company

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sent candy to refill the jars.

The best promotional idea I’ve heard recently comes from one of our clients. After learning the post office will deliver just about any sha

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ed item, their highly creative sales associate mailed miniature pumpkins to a targeted list (picture those orange gourds that fit in the palm of your hand). They slapped a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

mailing label and postage right on the pumpkins and took them to the post office. In follow-up calls, they received an over-the-top recognition response, and, more import

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ntly, made several new customers.

With so many offers arriving in the mail these days, it takes creativity for your small business to stand out from the crowd and grab so

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The young man who is running Hezbolla in Lebanon has told CNN news that he does not want his organization to be called an international terrorist group anymore. Of course I say how does it feel to Want?

A lot of new college grads will venture in the career world, and plenty more young folks will be looking for work. For many, the interview process will be their biggest stumbling block and often, the obstacles are self-inflicted.

Isn’t it true that when admission officers evaluate student applications they really don’t know the student? Other than the interview that some colleges offer, acceptance decisions are based on a written document, the application. For students to portray themselves in the best light, their GPA’s, test scores, essays and recommendations must paint the best possible picture.

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