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Do you know what the majority of people sell? I could not tell you what Michael Green sells, but if he does sell something, then I would probably buy it. His name is popular among the “Marketers”

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

.

When you were in school you probably remember that some guys and girls were more popular than others. Those were the ones that were voted as Vice Presidents and or course Presidents of the sch

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ol faculty group.

It wasn’t that they were any smarter or did anything better, but as you know they did get around a lot more than most people. They communicated with quite a few people. When yo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

u mention their names, most everyone in school knew them. Not many people knew you if you were not popular.

I have been told that the Internet is a big place. You can literally get lost. Once y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

u lose you place, chances are you won’t find it again unless you bookmark it or send it to your “favorites”.

In my own opinion that’s total nonsense. If you or any marketer actually does the work

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

right, then your world will be a small world. Anywhere you type in the search engines, your “name” will come up.

Now it easy to remember a name like Michael Green, John Reese, Corey Rudl, and e

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

pecially Yanik Silver, but if you had a name like Rabiekaik Corekjlea, then chances are great that you may want to concentrate on the name product like they did “Tide”.

Most marketers don’t sell o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ne and only one product though so if you have a complicated name that is hard to remember, there is always a solution. Most people may not know what company business name Corey works under but the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

remember his name. This is where you can type in the search engine to find him.

A short company name to promote Rabiekaik Corekjlea would be sufficient. Personally RC would be great in a case l

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ike this with something on the end of course.

You want to promote this name everywhere you can. When you advertise, do not be ashamed to give that name. You have seen testimonials. Most of them

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

must either be scams or they are not interested in selling you anything, even when they are marketers themselves. I see testimonials all the time with first name only and find out that they are su

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

pposedly selling the same product. “Not to wise!”

Actually the Internet is a small world. Yes, It has billions and billions of information on it. That is what is so amazing about how easy it is

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to make your name become so popular in such a short time.

Some people are naturally shy about talking on the radio, the phone, or in person. Hey, wake up. These are words on a computer screen.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Start Promoting. Join all the forums you can. Subscribe to all the ezines you can. Start getting to know some of the “Gurus” by name. “If you ain’t known you ain’t goin to sell.”

I know that

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ou have heard of the old question “Which came first, the chicken or the egg?” Right? I have another question for you. When do you advertise, before you get a product of after you get the product

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

? If you were selling tibits or beans and you wanted to sell them to the world for ever, you would advertise those tibits or beans by the name but if you did not sell tibits or beans only, then y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

u would want to sell your name. Wouldn’t it be wise just to sell your name and then it wouldn’t matter what you sell.

I am a strong believer in the concept of being “known” to the public. If I w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ere to advertise, I would be advertising to get people interested in talking to me or subscribing to my list before I attempt to sell them anything. Once they trust you, chances are greater; they

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ill become a repeat customer. If you attempt to sell them from an ad, then you’ve already lost. An ad does nothing except tells that person that you have something. To actually sell them, you ne

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ed to get them to your site or talk to them.

My name is Randall Stafford and I have been marketing since 1994 and I love it. I have not ever failed. I have found some many ways that did not work

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are many ways to be number one in the marketplace and kill the competition, but the best way is to give great customer service and allow your customers to decide who becomes number one. Is Your Customer Service Clobbering the Competition; it should be.

Ultimately, there is only 1 reason why anybody buys anything. If you can tap into that you can rule the world.

If you want your marketing to be effective, you absolutely must connect emotionally with your prospects. And one of the best ways to do that is by telling a story.

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