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I've heard a lot of people lament the fact that they just sent out

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

a big postcard mailing, and, alas, no one called.

Hey, it's h

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ppened to me.

I've sent cards that I thought were so good that

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

I was sure my phone would start ringing off the hook. And then my

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ittle Web and graphic design studio would be so busy that I'd be b

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ooked sold for the next three months. Hooray!

But, instead, no

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hing but silence from the phone.

Which means that it's time fo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r me to start making some other phones ring. Time to start smiling

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and dialing those hot prospects, clients, and anyone else who migh

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t send some business my way. The phone conversations sound like th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s:

1. Prospect A has been meaning to give me a call, and, hey,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

thanks for sending the postcard.

2. Client B got the card earli

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r in the week, and she has a big project coming up within a month.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

3. Client C, who just put the card on the office refrigerator

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

door, knows someone who needs me to help him with his website proj

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ect.This is where building a mailing list from people you know can

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

really pay off.

When you follow up after a card mailing, you're

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

not making cold calls to a bunch of strangers. And, let's face it

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

we're more likely to do business with someone we know. By develop

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ing your own list, you can stack the odds of success in your favor

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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