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When you send a direct mail piece using the Addressed Admail reduced postage option, it can cost you anywhere from 60 cents to $1.25 or more for printing, mail produc

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tion and postage. Items that cannot be delivered will be “recycled” by Canada Post resulting in your money going down the drain. Not only that, without updating you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

database you will continue to spend money on undeliverable advertising.

It makes $ense for you to spend time analyzing your database to check delivery information b

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

fore sending it out for data processing and to update your list regularly.

How to Pre-Clean Addresses

No matter how large your list is please take some time

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

o do the following:

Sort your list by city. Scroll through for obvious mis-spellings

Sort your list by province. Ensure you have the two le

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tter designations for each province with no punctuation and match the city to the province.

Sort your list by postal code: a. Missing postal codes wi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

l rise to the top – look them up. b. Scroll through and check that all postal codes begin with a letter not a number. c. Ensure postal codes have one space between

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

he first three alphanumeric characters – not a hyphen or two spaces. d. Verify that the first letter of the postal code is the right letter for the province. Here is

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a link to the Canada Post website to view a map of Canada showing the first character of the postal code for each province. and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ost.ca/cpc2/addrm/hh/maps/fsa/ca01.pdf">http://www.canadapost.ca/cpc2/addrm/hh/maps/fsa/ca01.pdf

By doing some “pre-cleaning” you will reach a hi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

her percentage of accuracy and increase the odds of having your message delivered.

Updating Address Information

When a customer or prospect moves without not

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

fying you, there are four ways to update your database.

Call each one and verify their address – very time consuming method but accurate.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to have your list compared against a database of all registered moves within the last 5 years (NCOA – National Change of Address) – not very accurate as the name fiel

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d must match exactly.

We recommend using the Return to Sender service initiated by printing the Return Postage Guaranteed postal indicia on your mail pi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ce – you will receive undeliverable mail back. Cost: $0.75-$1.50 each. You can then delete them from your database or telephone and get the new address.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

>Use the Address Correction service by printing that postal indicia on your mail piece – you will receive it back with the new address or be given a reason for non de

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ivery. Cost: $1.00-$1.75 each. This service is similar to the NCOA process in No. 2 above and we don’t recommend using it. One reason is you will pay 25 cents more

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to get undeliverable mail returned only to learn they have moved if the post office cannot find a new address.

You may pay a little more for using a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

igh quality data processing firm to handle your database hygiene but the results are in the output and deliverability. The better ones have compiled internal processe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to catch as many problems as possible and will save you money in the long run.

All About Mail is in the business of helping you save money on your direct mail costs

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Business cards have long been in the history of building connections with people for social functions, until it evolved and proved useful for engaging the services of various people, from statesmen to tradesmen.

Luck is that strange thing that comes to you when you least expect it and it usually hits you hard. I ran into some luck last winter when my mom informed me that she was taking care (she’s a nurse) of a businessman who, “supposedly made it really big” she explained to me.

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