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At the end of my direct sales presentation Kathy asked if she could book a party. When I went to do her show I was

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

surprised to see another consultant, Lisa, at Kathy's show. I asked Lisa how she knew Kathy and she said with a ner

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

vous giggle, "Well, I babysat her kids since they moved here. Kathy didn't realize I'm with this direct selling com

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

pany so she invited me. That's okay because I wanted to see your presentation."

Well, it wasn't okay. This should

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n't have been my booking. It should have been Lisa's. Are you like Lisa? Are you being invited to home party plan

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

demonstrations of your own products? There are many ways to let people know you're in direct sales. Here's just a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

few of them.

1. Never leave home without your business card, catalog, the brochure for this month's specials, and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

recruiting information. You never know who you could be giving this information to.

2. Never take your catalog a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

part and put the pages in plastic sleeves so you can use the catalogs for the season. Instead, encourage your guest

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to take your catalog with them. I've gotten huge phone sales and bookings from people I've never met because they

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ot my catalog from someone attending my show.

3. Set up a booth at your county fair, summer festival, craft shows,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

and bridal shows. Go any place where people are gathering.

4. Wear something that has your company name on it.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

I've booked parties at the grocery store because I wore my logo shirt.

5. Mention what you're doing in your holid

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ay letter. I live in Wisconsin and have gotten phone orders and book-shows from relatives in California because the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y knew what I was doing.

6, Be a product of your product. In other words bring your products to every event you c

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

an think of. Do you sell baskets? Are you going to a pot luck? Make sure you bring your dish in a basket you sell

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

.

7. Is the PTA, or another group having an auction or need a door prize? Provide them a product or a gift certif

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

icate. Of course tuck in your business card and catalog.

8. Give your products as gifts.

Getting your name out t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

here, letting people know what you do, will increase your sales, bookings, and recruiting. If you don't see the nee

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d to let people know what you're doing, don't be surprised if you're invited to a demonstration of your own products

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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