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What is the call to action? Before I explain that I want you to open the nearest phone book or newspa

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

per and look at some of the advertisements in them. You’ll notice that they pretty much look the same.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

At the top there will be the title of the business, possibly with a brief tagline about the business.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Next you will likely some type of fancy looking graphic and some bold print. Finally towards the bot

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

om there will likely be the hours of operation, phone number, address, etc. That’s it.

This type of

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

traditional” or “institutional” ads can be easily improved by simply adding what we in the direct resp

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nse marketing world refer to as call to action. The call to action is essentially some sales copy who

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e purpose is to tell your prospect what you want them to do. It’s that easy. By adding this simple c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ange to your advertisements you change them from vague image-building statements to specific direction

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

that tell your prospect what to do.

For example, you might tell them to call and leave information,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

o visit your store at a certain time, or to ask for a free report. You will need to adapt your call t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

action to your specific circumstances, but the point is that you want to tell them what to do, when t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

do it, how to do it, and why to do it. By incorporating these elements into your advertising you wil

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

boost your response rates significantly.

A good structure for your call to action is to summarize th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

offer and build value. If you haven’t already done so you will also want to include your guarantee.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

You can never mention your guarantee enough. Include your payment options (the more the better), and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

dd bonuses as an incentive to respond. Clearly, you may not be able to fit every one of these into ev

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ry advertising medium, but you should try to fit as many in as you can. If you incorporate the call t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

action into your marketing you will go a long way from transforming your ads from costly image based

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

o effective direct response marketing. That is a shift that will ALWAYS put more money in your pocket

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you want to Sky Rocket your earnings to you need to find good partners. We have all heard those horror stories about bad partnerships. Some of the biggest most successful companies in the world were results of great partnerships 2 that come to mind are Hewlett Packard and TRW.

Most projects are composed of many interrelated steps. Understand them better to achieve on-time completion.

All too often people overlook the power of guarantees in their marketing. In this article you will discover how you can use guarantees to improve your response and profits!

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