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Personalized customer service sets you apart from all the others and leads to long-term,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

profitable relationships with your customers. Set a goal to make 2 customer service calls

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a day and watch your business explode!

Here just a few reasons to call your previous cu

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

stomers and hostess. Start making those calls today!

* To assure satisfaction with their

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

product or service
* To introduce a new item from your product line
* To introd

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

uce a new company program or special
* To generate reorders
* To generate booki

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ngs
* To explore sponsoring possibilities
* To ask for referrals
* To invi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

te customers to a local event

Phone Tips

* Put yourself in a positive frame of mind bef

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

re you make the call so you can transfer your enthusiasm to them.

* The first fifteen se

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

conds will set the tone for your entire call. Your most effective introduction is one wit

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

h professionalism and enthusiasm!

* Start off right. “Is this a good time for you?” or “

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Have I caught you at a good time?” will show respect for her time and privacy.

* Have a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

urpose for your call (see the list above for ideas) and communicate it right away.

* Eve

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ryone wants to feel special, so always personalize your call with a compliment or a warm

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

comment.

* Be enthusiastic and confident! You’re offering an exciting opportunity to be

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a hostess or a Consultant and it’s only fair that she has a chance to hear about it!

* H

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ve a bulleted script in front of you to keep you on track during the call but be sure to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

not read it verbatim. The more calls you make, the more comfortable you will feel and the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

more natural you will come across.

* Never hang up without following up on your intenti

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

on. People respect and want to do business with those who are purposeful and professional

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There is a definite marketing cycle, and knowing when you should market can mean a dynamic payoff. Here's how to be aware of the marketing cycle in your industry, so that you can know when to market.

Today I'd like to talk about something that is very crucial to the growth of your Handyman business. And that is your Customers. Do you keep in touch with them on a regular basis? When was the last time you mailed something out to them?

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