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Direct marketing is, perhaps, one of the most important aspects of running any business where goods or services are being sold. If yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

u are offering products or services, you want to see results. If done correctly, direct marketing will help you achieve that goal.

W

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hen you implement direct marketing, you are directly communicating with carefully targeted individuals. These are the people to whom

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ou want to buy your products or services, and from whom you will receive the most business. If marketed correctly, your target consum

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ers will realize that your products and services can best benefit them, and you will then begin building a loyal customer base.

The o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

jective of direct marketing through communications with individual consumers is to obtain an immediate response and cultivate lasting

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

customer relationships. It is usually carried out by telephone sales, usually in the form of telemarketing and telesales, and provide

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you direct contact with your potential customers. It can, however, also be carried out by direct mail, which includes: brochures, ca

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

talogs, and flyers, and by through direct-response broadcast advertising through television and radio, and infomercials and home shopp

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ng networks. First, customers often enjoy the convenience of direct marketing, as they do not have to battle traffic find a parking s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

pace in a over-crowded parking lot, or browse through crowded stores to find products that suit them. Instead, they can simply order

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

their desired products through a catalog by using the telephone, or by shopping online without ever leaving the comforts of their own

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ome. The requested products are then shipped directly to their homes, which is another sought-after convenience. Purchasing products

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

through direct marketing channels is also private and easy, and does not involve a face-to-face interaction with a sales person. Whi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e some people prefer this face-to-face encounter, others find it easier and more convenient to shop without ever leaving the home.

It

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

also provides convenience for the busy working men and women of today. Here, items can be bought on a lunch break online or from a c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

talog with time left over for actually eating lunch. This also allows businesses to offer a wider selection of products while making

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

comparison shopping easier with greater access to alternative or competing products.

Finally, direct marketing can produce immediate

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

esults as goods can be purchased quickly and easily in the exact configuration desired. It saves time, allows companies to offer a br

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

oader selection, and be a lot of fun for both the buyer and seller.

Direct marketing provides many benefits to both buyers and seller

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It is now time for the interview and you need to get your interview approach right. By preparing carefully and well in advance, all details are taken care of in an organized manner.

Talk to many business people about how they approach customer service and the majority of them will say that they are aiming to have ‘satisfied’ customers. No! What we all should be seeking is to have loyal customers. But how can you turn a satisfied customer into a loyal one?

During my many years of lecturing university business school students on entrepreneurial topics I have been pleased, and surprised, at the relatively large numbers willing to take the plunge and pursue new business opportunities. The surprise is that modern students are willing to forego a corporate job right out of school; a job that for so many has been a pre-occupation (and the dream of tuition strapped parents). Choosing a major course of study, a syllabus and internships in many cases are structured solely to enhance and magnify qualifications deemed necessary to excite future corporate employers.

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