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When discussing Direct Mail Marketing we also need to discuss consiste

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nt targeting of customers. If you own a location-based business then y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

u must consider where your customers come from and how far out you dra

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the customers from.

Does your business draw customers from a 15-mile

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

radius or is your competition much closer and therefore you probably o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ly draw from a 10-mile radius? Do you feel the your customer service

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

is good enough to draw customers out of your competitors service marke

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

area? If so, perhaps you want to send direct-mail marketing into you

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

competitors target area.

The key would be consistent targeting of th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

se ZIP codes within your radius and sphere of influence. For direct-m

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

il that probably means each area or zip code within the 10-mile radius

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is hit every three months with a direct-mail marketing piece. This o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

course includes the targeting of your competitors area or at least th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

se areas in your competitors 10-mile radius, which are closest to you.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

If you have three ZIP codes within your 10-mile radius then you shoul

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hit one each month; however, if you later find that one of those area

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s is yielding no long-term repeat customers then perhaps you should sa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e your money and not target that particular zip code or area. Over ti

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e and with a little tweaking of your strategy you can make direct-mail

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

marketing work for your business. So please consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Many a guru has opined on the keys to business success. While everyone has an opinion, I am going to focus on a more practical step you can take that will make a big difference.

With new innovative marketing strategies business cards are not like they used to be. Remember when a business card would have name, address, phone number and that's it? Well today's business cards have so much more!

This simple statement is like a joke to most of the men who strongly feel that women can never stand quietly. Talking continuously is somehow inherent in their genes. However, is this aspect actually so undesirable? Here I am referring to the implicit capacity in women to build a rapport with anyone around thus leading to long-term relationships.

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