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There are numerous ways of marketing, but one of the most exciting and most rewarding is through networking. Whenever attending an event, imagine meeting at least one person who has the potential of generating an abundanc

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e of extraordinary business for you.

With this in mind, enter the room with a mission to meet or receive a business card from everyone there in an attempt to locate this one person. Here are eleven techniques to make thi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

opportunity less challenging and more rewarding.

1. Determine exactly where you will network to reap the biggest benefit for your time and money. There is nothing worse than networking to a group of people who are not a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

match for your product or services. To determine where to find your target market, it is necessary to define in detail your ideal customer. Once you have done this, it will be easier for you to determine where to find th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

m.

2. Dress professionally for the event. If you are in doubt as to the most suitable attire for the location or the event, simply contact the host and ask. A good option is to dress conservatively and if undecided, dres

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

"up" rather than "down". Logo shirts may or may not be suitable depending on the event.

3. Arrive at the location early and "walk" the room. Take ownership mentally of your surroundings then place yourself close to the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

registration table so you will have an opportunity to meet and shake hands with everyone who enters. It is far easier to greet people as they arrive than to single someone out or join a group already involved in a convers

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tion.

4. Prepare your own name badge in advance and be wearing it when you arrive. Print your name in a large font that is easy to read and then slip into one of the plastic holders that either attaches with a pin or cli

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

. If your budget allows, you can have one engraved. Always keep this with you so you can use it at other events as well.

5. Use the stick-on nametag to write something catchy or humorous and then place it just below your

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

personally made badge. This actually draws attention as people pass by and their curiosity often will generate a great conversation.

6. Eat either before going or after you leave. Remember your purpose is to meet people

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and develop business relationships, NOT satisfy your hunger. There is nothing worse than trying to balance a plate of food, eat without spilling it and always be wondering if you have food lodged between your teeth. You w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ll always need one hand free for handshakes and receiving and passing business cards.

7. Whether you are uncomfortable initiating a conversation or not, break the ice by asking the people you meet at least five questions

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

about themselves or their business that you would also like for them to ask you. Remember, they begin to like us when our interest is about them. This is the smart start for building strong professional relationships.

8

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

When approaching others, it is easier to walk up to a group of three or more people and gradually enter in the conversation. When you walk up to only two people, you risk interrupting a conversation already in progress.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

9. Ask permission to give someone your business card before automatically giving it and assuming they want it. This gives more value to your card when they agree to accept it. Ask for their card before they have an opport

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

unity to give it to you. A tip is to keep your business cards (and a slick pen to write notes) in your right pocket and the cards you receive in your left pocket. This way you will be less likely to pass out someone else'

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

card thinking it is yours.

10. Make brief comments on the back side of the business cards you collect. Others are generally impressed that you are taking notes. This will also jog your memory when you follow-up with the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

. Make it a point to always learn something unique about them or their business. Always write on the front of the card the date (including the year) and the type or location of the event.

11. Follow-up, follow-up, follow

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

-up. After the event is over, read through all of the cards you have collected and determine which ones (or maybe all) warrant your time in following up. At the very least send an email, post card or handwritten short not

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

thanking them for sharing their time with you and your desire to remain in contact with them in the future. For the leads with the most potential for future business, call the following day to schedule follow-up meetings

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Thinking about changing payroll services? Smaller payroll companies often offer lower rates than the national payroll providers. If you are considering using a smaller payroll service, here is what to expect.

(excerpted from The Weekend Seminar - Skills for the 21st Century 1999 Version) I find it's important to not walk into the 21st Century without multiple skills. But what I also find is that if you are already in sales, network marketing or have an entrepreneurial business (or plan to in the future), you can gain the needed skills for the future while you create your income now.

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