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In many ways, the keys to your success in business are right at your fingertips - literally. They are the keys on your computer keyboard.

Many people join Groups and O

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rganizations in hopes affiliation will somehow help their careers, create a more visible Internet presence, or help them gain access to knowledge or people who can faci

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

itate their success.

The problem with joining a Group or Organization is you'll never get anything out of it if you don't participate.

Even though a Group or Organiza

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tion might have a large member population, it is an unfortunate reality that many Groups and Organizations actually have very low member participation.

As an example,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

was recently asked to speak about building an on-line Internet presence at a Chapter meeting of the British American Business Council (formerly known as the British Am

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rican Chamber of Commerce). This is one of the oldest organizations around having been formed in the 1950s, and is the largest transatlantic business network, with chap

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ters -- and 3,500 member companies -- based in more than 20 major business centers throughout North America and the United Kingdom.

The local Chapter Director told me

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hey have about 400 local members. I asked, "How many actually participate?" She responded, "Well typically about 30-40 will show up to a Chapter networking event, and t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e most we've ever had show up at a Chapter event was about 100 members."

Unfortunately many people find face-to-face meetings to be a bit intimidating from a social pe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rspective.

This can be true especially where someone's career doesn't necessarily cause them to interact with a lot of people they don't actually know on a regular bas

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s.

So how do you change this if you're one of those less participatory members I'm alluding to (or the Chairman of a Club or Organization with less than optimal member

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

participation)?

Get on your computer, and find out how to participate in your Group or Organization's on-line forums.

If they don't have one, then ask the Chapter Cha

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

irman to start one. Tell them the organization could leverage the on-line forum in a way that would create more community amongst the membership and draw less participa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ing members into more active but less socially intimidating participation than face to face meetings. As members start participating more on-line, they will be more inc

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ined to participate off-line in face to face meetings where they will actually have the opportunity to meet members they've developed relationship with on-line. On-line

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

forums would also bridge the gap between face-to-face events providing continuity to the membership community as well. And if you have the ability to do so, offer up y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ur assistance as an administrator or moderator of the on-line forum. Just think of how many people you could build relationships with on line - through your keyboard -

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n that role!!

If you want to leverage an existing on-line forum that can support creating a stronger membership community, Ecademy's Club capability is a great place t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o start a branded on-line forum for your Group or Organization.

Ecademy will even set it up (for free) so you can charge a nominal fee for membership to make sure you'

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e going to have enough chips & salsa for all the additional members that are going to show up for your next face-to-face off-line event if you choose.

Happy Networking

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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