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Do your employees and staff really know and understand your core marketing message? How effective are they at sharing that message?

If you really want your business to grow… the people in your organization need to be taught the most effec

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tive way to network.

You’re pretty good at representing your company. You believe that networking is a powerful business building tool. You understand the value of creating new business relationships. You attend business networking events

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

. You are personable, professional, and you know your stuff.

What happens if you can’t make it to a networking event? What if you want to expand your networking activities but don’t have the time or the energy to do it all yourself?

How

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

effective would your people be if they had to show up in your place and represent your organization? Do they know the right thing to say and the right questions to ask?

Networking is the most powerful form of face to face marketing. What

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ou say can make or break your networking effectiveness. Your ability to get your story across in twenty seconds or less is a vital key to your networking success... and may be just as big a factor in your overall business success.

Banks,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

credit unions, real estate organizations, financial services and insurance companies, accounting firms, law firms, doctors, dentists, and other professional offices are all made up of people who, at one time or another, are on the frontli

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ne in the battle for business success. This networking army includes your employees and associates.

Do you know what your people are saying when asked about your company? Are they trained to deliver a brief and understandable version of y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

our core marketing message? Are they capable of telling others what really sets your business apart from your competition?

In addition, networking is not always confined to a specific meeting or event. When asked about your company when t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ey’re out enjoying an evening of, let’s say, bowling, or the theatre… what do members of your organization say?

Do their words portray your company in the most memorable and flattering way, or are they just kind of winging it and saying w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hatever comes to mind (positive or not)? Saying the wrong thing can leave people cold or, even worse, actually drive business away.

Learning the right thing to say and the right questions to ask is an overlooked area of business preparati

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

on. Lack of training in this area can prove costly.

The flip side to the equation is that with a relatively small amount of guidance you can increase your profitability… and distinguish yourself clearly from your competition. This is acco

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

mplished by a simple shift in the words you use… and the words you teach your people to use.

Do you have the time to teach your people the “right thing” to say? For most business owners, sales organizations and professionals… the answer i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

no.

I’ve been providing this most important training for over 20 years.

I’ve developed the Language of Success™ to provide you with a reliable system that will help you and your organization learn and remember the right thing to say and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the right questions to ask when they network or sell. This is so important when your goal is to bring in new clients, create new customers, and develop long term referral sources.

What does having an easy to remember system for saying th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e right thing and asking the right questions do for you? For starters, you end up with increased confidence in an area that troubles most of us throughout our lives. I’m of course talking about opening new relationships.

Some people have

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the magic touch when it comes to creating these new relationships while others seem to struggle. To illustrate the challenge… here’s an analogy with which we all can identify.

Succeeding in business is a lot like succeeding in dating. If

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ou say the wrong thing you probably won’t get a second date and you’re certainly not going to get a goodnight kiss.

It’s hard enough to establish a new relationship without having to worry about what you’re going to say. No one really tau

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ght us the right thing to say.

Here's the tip - Talk to your employees and associates and have them share what they say when they're asked about your company. If you take it for granted that what they say is in your best interest you may

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

be in for an unpleasant surprise.

What you ask them to say should be simple, to the point and consistent. The Language of Success will provide you with an easy to use framework that will help you and your key players come up with the “rig

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ht thing” to say when you network or sell.

The well known director, Spike Lee, made a film called “Do the Right Thing.” I guess we could call the film that we would make, “Say the Right Thing.”

To your success.

Copyright 2006 Ike Kriege

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Association -- It connotes people working together to achieve a common goal. That goal could be anything from improving your education, finding a new job, getting more business, increasing your visibility or simply expanding your network of support resources.

If you can identify who you are working with, it makes it easier to work with them.

You may recall the scene in the film, “The Lion King,” in which Simba, having been banished from his murdered father’s kingdom, is floundering in the forest looking for sympathy from anyone who would listen to his sad tale of self-pity. He comes to a stream and, as he gazes into the waters, the form of his father appears and says: “Simba, you have forgotten who you are -- you are more than what you have become.” We all are more than what we have become. Read on to learn how to become better at what you do and who you are.

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