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In the old days, press releases were published in newspapers. Space limitations meant that only a l

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

imited amount of information could appear so journalists could pick and choose what to accept. Bu

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

with the rise of internet sites where you can submit press releases yourself, it’s become much eas

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ier to spread the word about your business.

You don’t have to have major, dramatic news to send ou

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a press release. Especially as a small business or sole proprietor, you can wait a long time for s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

omething dramatic to happen!

When you look around your small business, you'll find many seemingly

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

veryday occurrences that you may take for granted but that offer good opportunities to let people k

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

now what you’re up to.

Your press release can be centered around:

- Announcing a new product or s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rvice.

- A new employee.

- An award you got.

- An additional certification you acquired that mak

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

es you more of an expert.

- A strategic partnership with another business.

- A milestone date in

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

our business (e.g. first anniversary).

- Moving your business to a new location.

- Speaking engag

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ments at professional meetings or conferences.

- Teleseminars, workshops or webinars you're leadin

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

g.

- A new book you've published.

- A major contract you've pulled in.

- Letting the public know

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

that you have free resources available at your website.

- An event that you're putting on and dona

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ting part of the proceeds to charity. Follow up later by letting the public know how much you raise

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

.

- Appointment to the Board of Directors of a professional organization or charity.

- An appeara

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nce on a radio show or on local or national TV.

- Starting your own radio show!

- Being an exhibi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

or at a trade show. Follow up later by reporting major successes that came as a result of the trade

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

show.

These are just a few ideas to jog your creative mind. Look around at what's happening every

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

day and I’m sure you'll discover many other possibilities to let the world know about your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Some companies treat their employees like interchangeable parts. Other companies treat their people like people. Which is more profitable? Which are you?

Having an updated business plan is major factor in the success of a small business. Written simply and briefly, the business plan needs to answer seven key questions in a way that can be measured and reviewed.

By carefully selecting specific niche markets, and presenting a compelling message directly to that audience, you will begin to reap the real profit rewards of direct marketing.

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